Agency

Tustin, California based al Punto Advertising has been Awarded the Hispanic assignment for Kia Motors.

A group of 15 communications agencies from Latin America, the Caribbean, and the United States, with a presence in 18 markets and a combined billing of US$7 million, employing close to 200 staff and handling a portfolio of about 260 clients, announced the creation of Comya Global, a single network of boutique agencies whose focus is on personalized service with a broad local knowledge base in each country, giving effective results with a low implementation cost.

The Alzheimer’s Association announced the launch of its first-ever Spanish-language radio and print PSAs as a call to action for Latinos – particularly the almost 8 million Hispanic baby boomers – to take steps now to reduce their risks of developing Alzheimer’s disease. As the newest element of the Association’s ongoing Maintain Your Brain consumer education effort, “Síntomas” includes radio and print public service announcements exclusively in Spanish.

U.S. Bank opens at the international border community at San Ysidro, Calif.

The US Department of Health and Human Services’ (DHHS) latest national Spanish-English language HIV PSA campaign was launched this October to raise awareness about HIV/AIDS in the Latino community and to promote prevention, testing and treatment.

Nextel Communications Inc. announced the further targeted expansion of the “Nextel. Ya.” advertising campaign to the Hispanic communities in Orlando, Tampa, Boston, Philadelphia, Fresno, Sacramento and the Washington, D.C. area. The expansion includes a new Spanish-language television advertisement, which will air in these markets as well as Los Angeles, Miami, Chicago, San Diego, New York, Dallas and Houston. The campaign also includes new print, outdoor and radio executions.

Creative Civilization – An Aguilar/Girard Agency announced the addition of Mike De La Garza as Director of Client Services and Public Relations to the Agency’s Executive Management Team.