Agency

Aida Levitan founder of Sanchez & Levitan, the agency that was purchased by Publicis and later merged with Bromley Communications has left the agency.

While few companies make significant use of people measures to meet their strategic targets, a majority say that they will increase their use of these tools, according to a report released by The Conference Board.

Increasingly, studies are showing that many major illnesses are diet-related-and consequently diet-preventable-food has become an integral part of self-care plans, and products classified as “phoods,” or, those that combine the health benefits of foods with pharmaceuticals, are experiencing healthy market gains.

For the first time, GUND, a leading plush manufacturer with more than a century of tradition in quality and innovation is introducing social expression plush “En Espanol”. The Spanish line represents translations of GUND’s popular social expression offerings and babyGUND plush.

On Thursday, January 20th, 2005 nineteen-year-old, Miami native Latin Recording Artist Ana Cristina will become the first Hispanic to perform The Star Spangled Banner at the Presidential Inauguration.

One of the biggest trends in US Hispanic marketing is the increased implementation of below-the-line marketing initiatives, especially Event Marketing.

AdForum.com reported a 77% increase in searches for advertising agencies and marketing communication companies that have an expertise in Corporate Communications. This was the largest category increase reported for the year.

The California Lottery is close to finalizing their agency review in the next month for a Hispanic AOR, an account valued at $28 million over 4 years.