Agency

In the wake of the Democratic and Republican National Conventions, the 2004 Presidential campaign shifts into high gear. With only seven weeks remaining before Election Day Simmons Market Research analyzed the relationship between political affiliation and psychographics among Hispanic and non-Hispanic adults.

Zubi Advertising launched a powerful, heartwarming advertising campaign for its blue chip client American Airlines. Shot on location in Mexico, the campaign will run for the next year and a half and includes television, print and radio components.

As each successive wave of immigrants has come to America and taken its place in the economic mainstream, with time, its attitudes and preferences have changed. It only stands to reason that the concerns of a recent immigrant will change greatly as that individual buys a home, opens a business and raises a family in the new country.

World of Coca-Cola Atlanta announced the launch of its first ever Spanish language advertising and public relations campaign targeting Atlanta’s fast growing Hispanic community.

Signaling a potential falloff in ad spending next year, WPP unit Millward Brown Tuesday released a survey indicating that far fewer senior level marketing executives plan to boost ad spending in the major media in 2005. The study, Millward Brown’s so-called “Marketing & Media Snapshot 2004,” was sponsored by Advertising.com and shows that online media continues to have the greatest ad budget expansion plans among marketers, with more than half planning to boost spending in the medium in both 2004 and 2005. However, the percentage of marketers planning to boost online ad outlays in 2005 fell more than three percentage points to 54.1 percent in 2005.

Chiquita Brands has selected Dallas based Dieste Harmel & Partners to be their Hispanic AOR.

US Bancorp has put its US Bank Hispanic account up for review.

For the first time ever a national umbrella organization will bring together Latino soccer leagues in the U.S. La Alianza de Fútbol Hispano will unite and support the hundreds of thousands of Latinos playing on amateur, but highly-competitive, local soccer leagues across the country.

Chase and MasterCard International announced their Premier Sponsorship of the 2004 Hispanic Heritage Awards taking place tomorrow at the John F. Kennedy Center for the Performing Arts in Washington, D.C. The event, now in its 18th year, will be broadcast September 18, 2004 on NBC stations and later on Telemundo stations.

Cultura announced the launch of a comprehensive study of the US Hispanic market.

Univision Radio is collaborating with Wal-Mart to host community-focused health fairs across the country. The effort is entitled “Pensando en su Salud”, and is part of Univision’s corporate health initiative, “Salud es Vida, Enterate!” Each health fair event will offer attendees the opportunity to receive free health screenings, and provide information/materials in a fun and family-oriented atmosphere on a variety of health topics affecting U.S. Hispanics.

A profile of the Bicultural Hispanic Woman in the United States 2004.

According to iportada.com, Harley Davidson, a big advertiser in lifestyle and car publications, does not advertise specifically to Hispanics.