Stick ball, ringoleavio, skully, kick the can—these and other traditional street games will be centerpiece events at the Back to The Schoolyard Games presented on Wednesday, September 22 by Entenmann’s For A Better Neighborhood/Por Un Barrio Mejor(TM), a community initiative sponsored by the makers of Entenmann’s brand of baked goods.
Agency
Grupo Gallegos Debuts New Energizer Campaign.
Following last year’s successful re-launch of Energizer to the Hispanic market, Grupo Gallegos is stepping up the branding effort this year with a new advertising campaign that broke on September 1 during the Latin Grammy Awards.
Castells & Asociados Creates Ad Campaign For ‘Viva Laughlin!’.
Castells & Asociados announced that it has created a comprehensive ad campaign for the Laughlin Tourism Committee to promote the Nevada city’s first ever “Viva Laughlin!” event.
Pizza Patron Says ‘llegale!’.
Pizza Patron announced that it has unveiled its long-term branding strategy in the company’s first TV spots which started airing on August 16. The campaign includes TV, radio and print collateral.
Nielsen Creates Research Alliance For Hispanic TV Ratings.
Nielsen Media Research and the William C. Velasquez Institute (WCVI) announced the formation of a major research alliance designed to significantly enhance Nielsen’s ability to more successfully measure television viewing habits among Latinos in the United States.
New Board of Directors @ USHCC Foundation.
At its recent board meeting, the United States Hispanic Chamber of Commerce (USHCC) Foundation Board of Directors elected its new officers and leadership including Massey Villarreal, Chair, Vincent Rangel, Vice-Chair, Eric Carson, Finance Committee Chair, and Peter Granillo, Secretary.
Olympic Gold Medal Winner Provides Kids Recipe For Success.
Recent Olympic Gold Medal winner and Chilean tennis superstar Fernando Gonzalez knows that it takes stamina, speed and quick reflexes to compete at the Summer Olympics in Athens.
Dunkin’ Donuts Launches Hispanic TV Effort.
Dunkin’ Donuts announced the brand’s first dedicated Spanish-language television ads targeted to Hispanic customers, to air in four markets, New York, Miami, Chicago and Philadelphia. A total of four new original ads will air during the coming year.
Irvine – Senior Director of Media Strategies @ Lopez Negrete Communications.
Lopez Negrete Communications (LNC) announced that it has tapped Jim Irvine as Senior Director of Media Strategies.
Honorees Of The AAF Mosaic Awards.
The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards honoring companies that have implemented groundbreaking multicultural marketing initiatives.
