Agency
State of the Union 2022: How Americans view major national issues
Here’s a look at public opinion on some of the key issues facing the country, drawn from recent Pew Research Center surveys.
A relevancy revolution: the importance of Spanish language content
So what does this engagement look like? Latinos today are demanding engaging, fresh, culturally relevant, and nuanced content on trusted platforms that value the unique U.S. Hispanic experience. This is so much more than just serving up “Spanish-language content”. It is our collective demand for meaningful, representative content that delivers a bridge to our culture; serving up a place to feel seen, and be seen in content. Interestingly, it is incredibly difficult to find that special combination outside of the Spanish language ecosystem. By Stacie deArmas, SVP, Diverse Insights & Initiatives
How To Level-Up Your Agency’s Approach To Thought Leadership (And Generate More Leads)
Thought leadership is a powerful tool for new business generation — yet it continues to be out of reach for many agencies, whether due to resource challenges, planning and execution roadblocks, or simply out of a misunderstanding about what genuine thought leadership content looks like. by Mark Duval - The Duval Partnership
Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
Accurately Portraying Diverse Women and Girls Delivers Significant Sales Lift for Brands [REPORT]
Across gender, language, race and ethnicity, ads with high gender equality metrics scores overall delivered 60% improved sales performance
Consumer behavior shifts and new experiences are broadening fan engagement
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly notable for global sports. While the return of fans at live events midway through 2021 was cheered by all, behaviors have evolved too much for the sports industry to simply snap back to a mirror image of its pre-COVID self, particularly with respect to how fans engage with sports content.
THE MULTICULTURAL MAJORITY SHIFT IS HAPPENING FASTER THAN PROJECTED: WE ARE NOW!
With Census 2020 projections showing that the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for youth under 19—may happen as early as next year for the 35-and-under segment and 2028 for all people under 50. The entire marketing landscape must also adjust because WE ARE NOW. This is the theme of the Hispanic Marketing Council’s Annual Summit Series taking place across virtual platforms beginning April 12 through the end of June.
Minority-Owned Media Gets A Boost With Nielsen’s New Study
The movement for racial justice over the last two years empowered diverse communities to raise their voices and call for action and advocacy from brands and businesses. The marketing and advertising industry met the call to action by committing to increase investment in diverse-owned media. As agencies and brands readied to invest, they found some bumps in the road. Which media companies are diverse-owned beyond the major players? How do we evaluate the power of diverse-owned media in delivering audiences? What about diverse targeted and diverse operated media companies? By Isaac Mizrahi - Co-President of ALMA Agency
Omnicom Group appoints Patricia Salas Pineda to Board of Directors
Omnicom Group Inc. announced a new member of its Board of Directors. Patricia Salas Pineda has been appointed an independent director and member of the Governance Committee, effective immediately.
Pitaya Entertainment celebrates One Year Anniversary
As it celebrates its one-year anniversary, Pitaya Entertainment has established itself as one of the players in the Latino podcast space and is the fastest-growing podcast network for Latinos in the U.S.
Rodriguez named Communications Coordinator at NALAC
The National Association of Latino Arts and Cultures (NALAC) announces the hiring of Penny Rodriguez as the organization’s new Communications Coordinator. The position will execute the coordination and implementation of strategic communications for NALAC’s professional development, grantmaking programs and advocacy work nationwide.
BLACK History Month is coming to a close and a small peep
What happened to the VERY LOUD Black Marketers that we heard & saw last year and the craving by all advertisers to be perceived as woke or engaged? It is a legitimate questions, especially in the light that Black History Month is closing in 6 days. What has been the diversity and DE&I buzz lately? By Gene Bryan / CEO of HispanicAd
Lopez Negrete Communications Takes home 17th Best of Show and Most Gold Honors at ADDY Awards Show
Lopez Negrete Communications, Inc. walked away as the most winning agency of the evening with a total of 32 American Advertising Federation-Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 17th time the agency has earned a “Best of Show” award in this contest through its history.
What happens when experiential marketing goes virtual?
Without in-person events, can experiential marketing still have a positive effect on brand perceptions and consumer spending?
The WEAK LINK that limits your growth
I've got a theory I've been pushing for years. It's this:account management in agencies is the most important area to drive organic growth. So in agencies that struggle with organic growth, it's probably because your account people just aren't good enough at it. by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership
‘Shades of Beauty’ Premieres on LATV Redefining Beauty Content
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers with a sense of agency over their expression.
Multicultural Marketing, A Strategy Not A Tactic [PODCAST]
2020 was a year of highs and lows. For marketers who have always maintained a commitment to diversity and inclusion, the calls for social justice strengthened their resolve. For many others, however, the momentum of acknowledging the problem gave way to frantic, reactive statements that quickly fizzled out or failed. A year later, companies realized their approach to diversity and inclusion couldn’t be summed up in a social media post. Instead, it required a concerted, internal and external effort to fundamentally change who they are and how they present in the world.
Wellness Category Ranked #3 by Annual Growth Rate in 2021, Expanding Ad Spend +49% over 2020
When looking at the channels that helped drive this growth, Traditional Media Channels played an integral part, with overall traditional media buys up +66% YoY. In particular, Traditional TV and Radio had lifts of over +70% vs. 2020. Digital also expanded, with Digital Video (+60%) and Audio (+65%) showing the heftiest rise.
Inflation Media Management [REPORT]
In this latest issue of ECI Media Management’s Inflation Report, we explore media inflation in the context of a world economy that is recovering, albeit more slowly than hoped for.
The inflation Outlook 2022-2023
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty.
