Agency
Latino DEI Collective launches
The National Hispanic Corporate Council launched The Latino DEI Collective as a new initiative to amplify, develop, and elevate Hispanic leaders in diversity, equity, and inclusion roles.
Estrella de Jalisco’s “VIVE TU ESTRELLA”
Estrella Jalisco is introducing a "Vive Tu Estrella" grant to empower one person to quit an unfulfilling job and pursue their true life's passion. The grant is part of Estrella Jalisco's new "Vive Tu Estrella" advertising campaign, which challenges its community to dare to live their lives authentically.
Innovators Advancing Black Talent in Tech and Digital Careers [REPORT]
Despite the explosive growth of new tech jobs, Black professionals continue to be underrepresented in the industry, comprising 12.4 percent of the U.S. population, but just 7.4 percent of the tech workforce.
84% of Employees Report Lack of Progress on Building a More Equitable Workplace for People of Color
Hue released its second “A State of Inequity: Unsafe. Unheard. Unvalued.” report, revealing a rise in workplace discrimination among BIPOC employees in 2021.
Three principles from four decades of media practice
Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.
Closing the Digital Divide for Latinx Consumers [PODCAST]
Lili Gangas, Chief Technology Community Officer, Kapor Center and co-founder of LTX Connect discusses ways tech companies and government can close the digital divide in minority communities and create access to equitable education.
How Black audiences are engaging with audio more than ever
For African Americans, content is the common language.
MAGNA Hosts 2nd Annual Equity Upfront Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond
MAGNA, the investment and intelligence company of IPG Mediabrands, announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and their impact on brand loyal
C-SUITE LEADERS FROM CASANOVA//MCCANN, SENSIS AND SPANISH BROADCASTING SYSTEM JOIN HMC BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis. These members will work closely with the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialist.
Ruiz named Director of Research at Lopez Negrete Communications
Lopez Negrete Communications announced that Juan Ruiz has joined the agency as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories.
Three questions to help set realistic marketing growth targets
In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'spiral of doom.' As he notes, the spiral will be hauntingly familiar to many marketers. But if the spiral of doom ultimately leads to bankruptcy, what might lead to the spiral of success? By Nigel Hollis
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping
Attention measurement is a new trend sweeping through media circles. The Advertising Research Foundation defines advertising attentiveness as “the degree to which those exposed to the advertising are focused on it.”
For Colorectal Cancer Awareness Month, BeautifulBeast lends a hand
In recognition of Colorectal Cancer Awareness Month, Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the #MissionToUranus campaign.
The US Hispanic Young Lions 2022 Competition announces Judges
The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.
A Growing Hunger: Hispanics & Plant-Based Foods
Food plays a defining role in multicultural consumers’ lives, and research shows that adopting a flexitarian lifestyle has become much more than a passing fad, especially for diverse communities in the United States.
4A’S announces organizational changes to address evolving agency talent needs
The American Association of Advertising Agencies (4A's) announced a new name, expanded focus and organizational changes of their Talent, Equity and Inclusion practice to address the changing needs and future of talent for agency members.
Collage Group launches Parents & Kids Research Program
This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity.
Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.
Fans are changing the game [REPORT]
Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to simply snap back to a mirror image of its pre-COVID self.
Global Consumer Media Content & Tech Spend Grew 6.7% to $2.14T in 2021, Fastest Growth in 5 Years, Driven by Digital Audio, Video, Games & Rebound in Movie Ticket Sales
Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest gain in five years, according to a new report by PQ Media.
