Agency
TelevisaUnivision introduces ViX
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free AVOD product, ViX, launching on March 31, with 100 EPG channels and vast-content VOD experience, and an SVOD option, ViX+, with premium content, including "ViX+ Originals” and exclusive soccer, set to launch in the second half of 2022. A Beta version of the streaming app is available beginning today for select users in the U.S. and Mexico.
Here are dragons. What is your data map not telling you?
People love to claim that their marketing is data-driven. It makes them sound smart and fiscally responsible. But do we really have all the data we need for a brand building campaign? And could bigger opportunities be hiding off the data map? By Nigel Hollis
25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
Gartner defines a metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well as device independent and accessible through any type of device, from tablets to head-mounted displays.
How to Create and Measure Successful Multicultural Marketing
Corporate spend on multicultural marketing is expected to grow in 2022. Some of that budget is likely motivated by a long overdue cultural reconning with racial injustice, and some of it boils down to simple demographic realities. The 2020 Census revealed that the non-Hispanic White population shrank in real numbers for the first time in U.S. history. Minorities accounted for all the population growth over the past decade. Our consumer economy is becoming ever more reliant on multicultural spend, and those consumers expect to see themselves reflected in the media.
MULTICULTURAL MAJORITY HAPPENING FASTER THAN PREDICTED
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead of previous predictions. More compellingly, this shift forward means that Americans under 35 could be a multicultural majority as early as next year.
Immigrant Archive Project (IAP) to form part of United States Library of Congress.
The Immigrant Archive Project has been identified as a historically and culturally significant website by the United States Library of Congress and has thus been designated for preservation. The Immigrant Archive Project has been selected for archiving and will form part of the Latin American Studies (HLAS) Web Archive at the United States Library of Congress.
Diverse Content a Driver of Antenna Use
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study.
Aldo Quevedo, Flor Leibaschoff and Salma Gottfried Launch the Cross-Cultural Agency BeautifulBeast
As a natural continuation of their successful careers in advertising, the three veterans join forces to establish an independent entity with operations in Dallas and Miami.
Puyol named Chief Revenue Officer at Collage Group
Collage Group announced the appointment of Jose Puyol as Chief Revenue Officer. Jose oversees companywide commercial function, including new business, renewals, account expansions and more.
Talento Unlimited signs Two-time Olympic Medalist and new L.A. Dodger Eddy Alvarez
Talento Unlimited has confirmed its first athlete with the addition of two-time Olympic silver medalist Eddy Alvarez to its growing roster of talent partners, creators and events.
How marketers can leverage online panel with the demise of the third-party cookie
For marketers, this means they can no longer rely on third-party cookies to target consumers with ads based on their online behavior. It also dramatically increases the importance of panels and first-party data.
¿Lechon & football?
Pigskin? You mean lechon? For years, the football world has referred to the ball as a “pigskin.” The unique nickname was born before the 1850s when footballs were actually made from a pig’s bladder and the catchy name still sticks. But don’t worry, footballs are now made from cowhide leather or vulcanized rubber!
Consumer Confidence Rebounds As U.S. Economy Recovers [REPORT]
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year.
ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers
Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads
With agency cost on the rise, how should advertisers respond?
Believe it not, advertisers have generally enjoyed a stable and relatively low cost for agency services for more than a decade. While it may not feel like it on a case-by-case basis, with many advertisers going to pitch to try and procure lower agency fees, the fact is that in many of the developed markets, agency salaries have remained relatively stable, often not even keeping up with cost-of-living inflation. But this situation is about to change.
Pringles shows fans there is only one way to LIVE in 2022 BIG GAME SPOT
The :30 spot – brought to life by the Grey Group and supported by the Captura Group to ensure representation of Pringles’ diverse consumer base through casting – will air at the end of the third quarter and be simultaneously broadcast on Telemundo.
Who’s Watching and Where Are They Buying Snacks?
The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game?
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Cynthia Cardona Elected as President of the Lilly Foundation
The Eli Lilly and Company Foundation, Inc. has elected Cynthia Cardona as its president. Additionally, Lilly has selected Cardona to serve as senior director of social impact for the company.
