Agency
Latino Entrepreneurship Trends [REPORT]
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S.
Children Living with at Least One Foreign-Born Parent More Likely to Live with Two Parents than Children with Native-Born Parents
Children who lived with at least one foreign-born parent in 2019 had different characteristics than children who lived with native-born parents. Those with at least one foreign-born parent were more likely to live with two parents but didn’t fare as well economically.
The Working Future: More Human, Not Less [REPORT]
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the course of the coming century would reduce the workweek to 15 hours. Nikola Tesla echoed this sentiment in 1935, when he predicted that robots would replace most human labor in the next hundred years.
Gonçalves named Chief Strategy Officer at Republica Havas
Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately.
Unanimo Deportes celebrates Black History Month
For a second year, Unanimo Deportes is taking an inclusive approach to celebrating Black History Month, by telling stories about Afro-Latino athletes and their unique experiences of being black and Latino.
49% of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
ANA and IRG team up on new CMO Leadership Program
The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth.
The Future 100: 2022 [REPORT]
"The Future 100: Trends and Change to Watch in 2022," our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.
Marketers see opportunity to optimize outcomes in new era of events
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement.
VS/Brooks is now The 3rd Eye
Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team and launched a new consulting division to help CEOs develop marketing organizations.
ShowHeroes Group arrives in Latin America with acquisition of smartclip
smartclip LATAM is acquired by the multinational ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. The interest of the multinational, headquartered in Berlin, recognizes smartclip's trajectory as a pioneer and specialist in Connected TV (CTV), a video platform with the most representative growth in the entire country today.
Hispanic Marketing Council honors Kellogg’s as the 2022 Marketer of the Year
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart.
Two of the biggest Spanish-language media companies in the world are now officially united in fiscal matrimony.
Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. By Adam R. Jacobson
Six Hispanic Healthcare Insights for Successful In-Culture Marketing
As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher than non-Hispanics.
Performance marketing seeks to divide, branding seeks to unite
Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices. By Nigel Hollis
2022 – A New Era for Retail
Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing for the changes on the horizon.
Behind Billions of Lost TV Impressions
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most]
Better together: Panel + big data sets offers unprecedented insights into consumers
Choice has never been as abundant across the media landscape as it is today, and consumers are actively engaging with the platforms and channels that most appeal to them. The expanse of choice amplifies the industry’s need for accurate measurement—given that advertisers, publishers and agencies seek to attract, engage and measure engagement regardless of where consumption happens.
Global Ad Spend Forecasts January 2022 [REPORT]
Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally.
Chasm in Client / Agency Relations
More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center.
