Agency
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.
What does the future hold for audience data?
Audience data is very much a hot topic across the media industry right now. At this year’s World Audiences Summit, we spoke to a panel of emerging media leaders from the UK about how this data is being used by agencies and advertisers, and what they want now and in the future.
Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family [REPORT]
The Ad Council released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem.
Nielsen Launches Diverse Media Equity Program [REPORT]
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned media reach and audience profiles.
Agency Lessons From the Rise of In-House Agencies & Consultancies
What can agencies learn from looking back at how in-house agencies and consultancies were perceived six years ago when they first started to dominate media headlines? A lot, actually. By Mark Duval / The Duval Partnership
Who’s laughing now? Let’s stop the decline of humor in advertising
Kantar’s AdReaction study showed that humor is the most powerful creative enhancer of receptivity. And it crosses the generations. Our Link ad testing database also shows that not only is it a great way to get a reaction, but it can make your advertising really stand out from the crowd. Humorous ads are more expressive (+27 point increase), more involving (+14) and more distinct (+11).
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
U.S. Hispanic population continued its geographic spread in the 2010s
The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade that outpaced the nation’s 7% overall population growth. At the county level, growth played out unevenly, which resulted in the continued geographic spread of Hispanics. Numerical growth of Hispanics was largest in counties that already had significant Hispanic populations, but the growth rate was largest in counties with smaller Hispanic populations, according to a Pew Research Center analysis of decennial census data from 1980 to 2020.
Hypercultural Latinx, The Next Generation of Growth
In this episode of The New Mainstream podcast, Ilse Calderon, discusses why the Hypercultural Latinx consumer represents the next generation of growth for emerging brands.
US audio ad spending, consumer audio use, consumer audio content spending set for record growth in 2021, amplified by new technology, consumer usage changes, and the growth of Hispanic voice
Spending on audio media ads and marketing in the United States, as well as consumer use of voice and consumer spending on audio media, are all on pace to achieve record growth in 2021, amplified by new technologies, changing consumer behavior and changing advertising budgets, according to new research.
RITZ Brand Launches First Hispanic-Lead Campaign to Celebrate and Spotlight the Diversity of the Community
RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled "Mixing Up Lo Nuestro," or "Mixing Up Our Thing." The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community.
Latino Entrepreneurship Trends [REPORT]
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S.
Children Living with at Least One Foreign-Born Parent More Likely to Live with Two Parents than Children with Native-Born Parents
Children who lived with at least one foreign-born parent in 2019 had different characteristics than children who lived with native-born parents. Those with at least one foreign-born parent were more likely to live with two parents but didn’t fare as well economically.
The Working Future: More Human, Not Less [REPORT]
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the course of the coming century would reduce the workweek to 15 hours. Nikola Tesla echoed this sentiment in 1935, when he predicted that robots would replace most human labor in the next hundred years.
Gonçalves named Chief Strategy Officer at Republica Havas
Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately.
Unanimo Deportes celebrates Black History Month
For a second year, Unanimo Deportes is taking an inclusive approach to celebrating Black History Month, by telling stories about Afro-Latino athletes and their unique experiences of being black and Latino.
49% of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
ANA and IRG team up on new CMO Leadership Program
The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth.
The Future 100: 2022 [REPORT]
"The Future 100: Trends and Change to Watch in 2022," our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.
Marketers see opportunity to optimize outcomes in new era of events
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement.
