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U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Marcela Gómez, the founding partner of the Culture Shift Team, talks about the importance of culture and innovation and the future of multicultural marketing on this episode of The New Mainstream podcast. As the head of CST’s multicultural marketing and public relations division, Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in transportation, education, government, banking, and health care.

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief

mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

With sustainability top of mind for many consumers, brands will need to improve communication to better connect with their customers’ values.

You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience — the cred — to validate their ideas. And finally, they should have a healthy mix of humility and pride.  by Mariela Azcuy

Is it wrong to wish on space hardware? So sang Billy Bragg in 1985 and his question was prescient: the 1990s saw a flurry of satellite activity with very smart people jumping into the space game with the dream of delivering broadband data to the underserved masses. Sound familiar at all?

As the global benchmark of creative excellence, what can the winners at Cannes teach brands? The winning features of creative brand storytelling.

Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.

Today, consumers and brands are navigating the merging worlds of physical and digital retail.

Captura Group named Elba Intriago as Vice President of Client Partnerships.

For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.

Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert

The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

97% of marketers believe pandemic-induced consumer behaviors are here to stay and will impact 2022 strategies

The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.

U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.

New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.

NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.

For brands that were forced to pull back on budgets over the past 18+ months, navigating media planning will involve some level of uncertainty for the foreseeable future.