Agency

ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

Allied Global Marketing announced that it is combining its existing teams focused on the African-American, Hispanic, AAPI and LGBTQ+ audiences into one group, Allied Multicultural.

In marketing, Double Jeopardy refers to the relationship between brand size and repeat purchase, whereby penetration and repeat purchase rates are correlated. The bigger the brand is, the more repeat purchasers it will have, which puts small brands at a double disadvantage. But just knowing this fact does not tell you why the pattern exists or why it is so prevalent.  By Nigel Hollis

Explore Americans’ perceptions of present and future economic opportunity with the Economic Opportunity Index1. The index captures respondents’ sentiments about their own prospects and the country’s as a whole on a scale from most pessimistic (-5) to most optimistic (+5) and represents the average score by demographic group.

You have all read the reports and opinions. You might even think it yourself. Since the start of the pandemic, I have heard and read what has almost became a mantra – ‘this is marketing’s time!’

The Capability Gap found that the role of media leadership is expanding. New responsibilities are being included within the remit, with a growing focus on brand safety but also the ethical dimension of media investment. More than simply being tasked with placing investments that deliver a positive ROI for the brand, media leaders now also need to consider whether these are the right choices for the environment, consumers and society at large.

Helping to prevent a breach — and protecting proprietary data — is mission-critical for brand managers

2020 was always expected to be an inflection point.

CMOs and Marketing Leaders must reprioritize channels, programs and resources to remain competitive and efficient.

Is data overload actively inhibiting insight and making it harder for comms professionals to find the story in the noise? Our recent study, ‘Five crucial steps to a smarter communications strategy,’ seeks to answer this and other questions… and unveils the vital strategies that empower brands to manage their reputations successfully.

After the severe decline in media investment in 2020, the ad industry has been encouraged by a rapid recovery in 2021, with advertising being used as one of the levers to fuel recovery. As consumer behaviour continues to evolve, and we emerge into a new media landscape, brands need to understand which consumer and marketer attitudes have changed, and which have stayed the same. Which media brands have retained their appeal, and which have grown stronger?

The Media Rating Council (MRC) announced that the MRC Board of Directors has voted in favor of the following actions:•To suspend the MRC accreditation of Nielsen’s National Television service.•

Twelve considerations marketers should make SOP when developing an automated SOW

CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business.

Tras la posposición de la premiación correspondiente al año 2020, la Asociación Publicitaria de Puerto Rico otorgó los galardones a la creatividad en una ceremonia conjunta que cubrió dos años de trabajo creativo, que corresponden a sus ediciones 38 y 39. Durante el evento, la industria publicitaria reconoció los mejores trabajos, entre los que destacaron piezas que hicieron latente la importancia que tienen la creatividad y efectividad a la hora de proveer a los clientes y marcas soluciones para enfrentar los retos de un mercado cambiante y lleno de transformaciones.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

In our “Industry Spotlight Series“, we are highlighting  Roberto Orci – Executive Vice President of Strategic Growth of Captura Group.

The New York Latino Film Festival (NYLFF) returns to The Bronx from September 14 to 19, 2021 with an impressive roster of 102 films from more than 12 countries, the largest number of films to date.