Agency

Entravision Communications Corporation announced that the Company has acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.

Not only do marketers need to rethink how they manage the customer journey experience across the ENTIRE funnel, but they also need to identify and leverage their unique growth drivers to maximize their investments and act more strategically.

Why marketers are perfectly positioned to lead the new growth agenda

There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

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IN HONOR OF THE PASSING OF ARTURO VILLAR, WE  DEDICATED TODAY TO HIS MEMORY.

Many in our industry do not know the history of the U.S. Hispanic advertising and marketing industry.  What occurred to me is that many in our industry are inherently oblivious to the history of the B2B and B4B trade journals dedicated to covering not only the U.S. Hispanic advertising and marketing industry, but also the U.S. Hispanic media, public relations and research industries.  By Gene Bryan / CEO of Hispanic Media Sales, Inc., publisher of HispanicAd.com, Hispanic TV Programming Report, Hispanic Content, Data & Social Report and Hispanic Market Thought Leaders

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it’s not what I find most interesting about Droga’s new position.  Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative’s value for its own business and clients.  By Mark Duval – The Duval Partnership

As social media mints new celebrities, marketers now have a much larger pool of spokespeople to choose from to carry their message

About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.

In this episode of The New Mainstream podcast, Eliana Murillo, founder and CEO of Eliment & Company and co-founder of Alquimia Tequila, discusses how employees can create the change they want to see within their organizations and how data helps brands tell the stories that need to be told.

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.

Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19.  He had been the publisher of HMW (Hispanic Market Weekly) until recently.   

In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.

VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.

In this episode of The New Mainstream podcast, we talk with Sequoyah “DataBae” Glenn, founder of the Black Marketers Coalition and 924 CoOperative: A Multicultural Marketing Agency, about empowering black marketing and research professionals and the need to redefine the general market.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.