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In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.

LEVY Architects, recognized as one of the region’s leading architecture and design firms, has teamed with full-service marketing firm Creative Civilization – An Aguilar/Girard Agency.

DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.

U.S. consumers are resuming active lifestyles as we emerge from the pandemic while maintaining some at-home habits, such as eating more meals at home. While CPG demand has remained elevated in the first half of 2021, IRI expects demand patterns to shift as the reopening economy reignites competition for consumers’ wallets.

Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.

Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.

Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.

Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused their broader marketing efforts. Now, as global ad spending rises, it’s important for brands and advertisers to think beyond the short term—and existing customer bases.

The pandemic has disproportionately affected certain groups, who were hit by  record unemployment, mental health challenges and the accumulation of debt.  Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.

Four reasons brands should incorporate digital VOOH into their media buys

In this episode Fran connects with Alejandro Acebal VP Digital Sales / Telemundo Station Group on his career journey and the power of Mentorship, Sales, and Perseverance.

This shift in our understanding of the effectiveness of working from home has caused businesses to reimagine what working life can actually look like post-COVID. In fact, the companies that don’t become more flexible about working from home may lose employees to companies that are open to a hybrid of in-person and remote working.

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Univision New York, part of Univision Communications Inc. announced the appointment of Luisa Collins as Vice President, Content.

Why does Trust matter? We’ve entered the Trust Age: a time where (mis)information is omnipresent, individual perceptions reign supreme, and digital security and data privacy are constantly threatened.

It is mid 2021, the new found social awareness is blooming, Corporate America is selling itself as WOKE and the Hispanic Marketing & Media Industry is lost in the conversation.  Ostracized is a better term and it is in full display in all Multicultural Marketing conversations that have occurred at the hands of mainstream trade marketing platforms.

As retailers head into the second half of 2021, the “great uncertainty” that clouded the nation’s economic outlook earlier in the year has transformed into evidence of an unprecedented recovery from the COVID-19 pandemic, National Retail Federation Chief Economist Jack Kleinhenz said.

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview – titled “The Reopening of Hispanic Marketing”