Agency

US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.

Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success.

No longer shareholder-centric, today’s true CEO exceptionalism calls for leaders who are nimble and innovative—visionaries who model trust and empathy and embrace creative tension in the face of an ever-changing business landscape.

New analysis from Kantar reveals that the road to brand growth is nuanced, and brands should do more than just focusing on salience.  by Nigel Hollis

The issue has bubbled up recently in both, Hispanic Agencies and clients and HispanicAd is only too happy to address it.  The term “LatinX” is used as a self-identifier by only around 2% of the total U.S. Hispanic population. So, 98% of the Hispanic population self-identifies as Latino, Latina and/or Hispanic. So why is the term being used in advertising and marketing conversations as a term to categorize or represent all US Hispanics instead of “Hispanic” or “Latino”?  By Marcelo Salup – Principal at CEO Analytics, LLC – Increasing customer retention & revenues through advanced statistics & algorithms

COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

Tony Hernandez founder of the Immigrant Archive Project (IAP) and Daniel Godoy resume the storytelling of Immigrants in the USA.

When we published our ThinkNow Latinx Report in November 2019, many were shocked by the stunning reality that 98% of Latinos do not identify with the term “Latinx” and prefer to identify as “Hispanic,” leaving only 2% of the burgeoning Hispanic consumer base preferring this ethnic label.  Of that 2%, 100% speak English only.

While some have embraced Latinx, there has been push back from Latinos in the U.S.

y now, most people who have attended a wealthy college — or those who tuned into the Democratic presidential debates — have likely heard or seen the word “Latinx.” The anglicized Spanish term is the latest attempt of gender activists to impose their perverse ideology on the rest of the culture — and on Spanish speakers in particular.

NBCUniversal Telemundo Enterprises announced a realignment of its leadership team, following the recent appointment of Beau Ferrari as Chairman, NBCUniversal Telemundo Enterprises. The newly aligned executive team, which is effective immediately, will be responsible for driving the company’s growth strategy with a renewed focus on innovation and multiplatform entertainment, news and sports content.

Can we leverage people’s stories, using advances in artificial intelligence, to understand how one brand leveraged trust as a way of prioritizing people over perfection? Yes, we can.  by Ansie Lombaard – Senior Global Innovation Director / Kantar

Following decades of rising population and affluence compared with the central cities, the luster of the nation’s large suburbs has diminished since 2000. Though the suburban population continues to increase at a relatively healthy clip, a range of indicators show that large suburban counties are lagging the gains of their urban core counterparts. Compared with 2000, suburban populations are now less engaged in the labor market, experiencing declining household incomes and seeing housing stock value that has not kept pace with that of the central cities.

Over-the-top streaming just had its largest quarter of growth in Q1 2020, yet many brands are having trouble finding success on this emerging platform or not investing at all. It is the fastest growing channel by ad dollars in the US and has recently gained the largest share in time spent viewing of any channel across all ages. The data shows OTT is changing the way consumers view video content and provides advertisers a familiar way to plan and reach them.

The United States Census Bureau has engaged the integrated digital agency Sensis to provide enterprise-level social media and digital marketing support services to tell the story of the U.S. Census Bureau. Sensis, along with partner Deloitte Consulting LLP, will create engaging and educational digital content to tell the story of the U.S. Census Bureau and how its data powers American society.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi – Co-President – ALMA

Technology has transformed the way consumers shop for cars, and the novel coronavirus (COVID-19) pandemic is accelerating this pre-existing trend. Data has proven that many of the shifts in behavior we saw at the peak of the pandemic are here to stay and an enhanced online shopping experience will become the norm for many more industries.

1.   in Recruiter: “I’ll call you tomorrow.”
2.   in ECD: “The client changed direction.”
3.   in CCO: “It’s not Cannes-worthy.”
4.   in C-Suite: “We’re realigning to better meet client exigencies.”

Consumers are using more connected personal devices to organise, curate and discover media. In other words, in theory, consumers can go anywhere they want for news and information. The industry is responding and is designing offerings to revolve around these personal preferences. This offers many new opportunities for brands but it also comes with challenges.

Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues to upend Americans’ lives and livelihoods. The pandemic has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their most deeply ingrained habits—whether spending an hour at the gym after dropping the kids off at school, going to a coffee shop for a midday break, or enjoying Saturday night at the movies.