Agency

Ryan Partnership released the results of its Digital Shopping Tool Impact Study 2013. The study found that shoppers rank tools depending of their ability to influence their shopping behavior and satisfy their shopper needs.

As chief analytics officer of data management platform (DMP) [x+1], Leon Zemel oversees a host of client-facing marketing practices including campaign management, optimization and business intelligence. Zemel spoke with eMarketer’s Lauren Fisher about marketers’ frustrations with cross-channel attribution and shared insights into the benefits and limitations of taking either a top-down or bottom-up approach to attribution.

Latin3 named Talia Leon-Villanueva as its new Senior Account Manager for its Miami office.  Talia joins the company to lead marketing and advertising plans specifically focused on the Hispanic market.

Dallas Pets Alive! (DPA), a non-profit organization focused on promoting and providing the resources, education and programs needed to eliminate the killing of companion animals, has selected creative agency Dieste, Inc. to develop and launch its first media campaign.

Santillana USA, Televisa and Univision Communications Inc. have published a book about the life of Roberto Gomez Bolanos titled “Chespirito. Vida y magia del comediante mas popular de America” .

There are lots of CMOs in the world, and some do more than others.  In the past, I’ve said you should never trust a CMO who won’t go out and sell, but it’s more than that.  To truly understand what makes a great CMO, you have to understand more about the role they play in your organization  — a role that will be changing over the next few years.

The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, we identified the top 10 commercials and branded integrations of 2013. Why not learn from the best of the best?

Tapping into quality customer data will become the biggest challenge for online marketers in 2014, according to a StrongView study.

When consumers head out for their everyday shopping needs, are they navigating the store on auto-pilot or are they open to new products and experiences? As with many of the puzzles marketers face, the answer here is anything but clear-cut.

The Hispanic Association on Corporate Responsibility (HACR) announced the findings today from its 2013 Corporate Governance Study (CGS) revealing little progress for Hispanic inclusion on corporate boards over the last 20 years.

The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.

The digital advertising industry has been slow to adopt suitable measurement for viewability, as old-school metrics like impressions and clicks continue to hold on to their seat at the table.

The US restaurant industry has enjoyed modest growth in the past few years, and Mintel estimates sales of $438 billion in 2013, as well as a 5.9% increase in sales in 2014. Five key trends identified by Julia Gallo-Torres, category manager – US foodservice reports at Mintel, are set to shape restaurant menus and spur this continued growth.

To make sure Toyota continues to address the needs of the new marketplace, the manufacturer will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model, called Total Toyota or T2. 

It’s no secret that young Latinos are big fans of technology. For a group that’s always on the go, cost-conscious, and highly social with friends and family near and far, they are very proficient at making the most of whatever technology is available to them.

Patterns of global migration and remittances have shifted in recent decades, even as both the number of immigrants and the amount of money they send home have grown, according to a new Pew Research Center analysis of data from the United Nations and the World Bank.

Casual online and social games have brought video gaming to wider demographics than ever before. And according to a November 2013 report from the Entertainment Software Association (ESA), nearly half of US adults over 50 played video games.

LAPIZ  announced the hire of Fabio Seidl as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

Every hiring manager has a favorite list of interview questions. They fortify the give-and-take of an interview while testing knowledge, skills, personality and interpersonal skills — all in an effort to predict a job candidate’s suitabili