Agency

America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of millennials, those between ages 25-34, there are now 10.8 million households with children. Further, with millennials accounting for 80% of the 4 million annual U.S. births, the number of new millennial parents stands to grow exponentially over the next decade. A new study of 25-34 year-old parents reveals how starting a family has changed—or not changed—this generation’s behavior, values, media consumption and buying habits.

Detailed findings are compiled in “The IAB Summer Skincare Digital Report,” based on data from Prosper Insights™, which demonstrates digital’s influence on the lives and purchase behaviors of skincare and suntan lotion enthusiasts

Viamedia announced the results of its 2013 Television & Advertising Survey, conducted online among 2,029 American adults by Harris Interactive from June 24-26, 2013. The survey, which was drafted based on Viamedia’s experience as the country’s largest non-MSO, found that nearly all Americans watch television (97%) with 72% saying they watch cable TV and 33% watch on a device1 (tablet, smartphone, computer).

The unprecedented tsunami of data available to marketers has dramatically changed digital advertising – and the ways CMOs must make decisions about it. Big Data continues to amplify digital’s capabilities and creates entirely new ones. Marketers now have a nearly infinite number of variables they can tweak to design the best campaigns possible for their audiences. Yet as the ad world becomes more automated thanks to artificial intelligence (AI) and machine learning, data collection and analysis is more complex than ever before.

Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.

Last week in our blog, we showed how healthy eating is important to Hispanic Adult Millennials – but that doesn’t mean they’re always reaching for the broccoli. Convenience plays a big role in their food choices, and they often sacrifice nutrition when opting for foods that are easy to get or prepare. They also like to indulge in unhealthy treats when the mood strikes. By Insight Tr3s

Using soccer, or fútbol as it is known in Latin America, the creative – developed by Bridgestone’s creative agency, Richards/Lerma – aims to leverage this passion point and the brand’s Copa Bridgestone Libertadores title sponsorship to not only build awareness, but also to showcase the testing and technology that goes into creating the best tires. The spot, titled “Grass Grip,” uses humor to demonstrate to its consumer the powerful grip the Bridgestone Potenza tires have in the toughest conditions prevalent in the region: rain and road-quality conditions.

“The death of the CMO.” “The end of the CMO.” “The failure of the CMO.” These headlines demonstrate the prevalence of articles, writers, and researchers discussing issues related to an important C-level position, that of the Chief Marketing Officer (CMO). While these articles are often incendiary, it’s intriguing that they are almost always written by people who have something to sell, having never been a CEO or CMO. As a result, they are often long on accusations and short on solutions. As the saying goes, it’s easier said than done when it comes to solving problems.

Each year, one corporation or organization is selected to receive this award in recognition of that company’s outstanding contributions in service to Hispanic television audiences. Time Warner Cable has established a long history of leadership in serving this audience through noteworthy accomplishments in its lineup of targeted programming choices, Hispanic marketing efforts, outstanding bilingual customer service, community outreach and its ranks of employees. Time Warner Cable also owns and operates NY1 Noticias in New York City and the nation’s first Spanish-language Regional Sports Network, Time Warner Cable Deportes.

Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).

What about in the healthcare space? After all, it’s not like we are the guardians of Coke or BMW or Apple, building up equity over the decades, instead we have the reality of patent expiry and loss of exclusivity. Plus, our customers don’t always get to choose a brand, one is prescribed to them. So, isn’t building a pharmaceutical brand an expensive luxury rather than a must-have investment? All in all, would it really matter if pharma brands didn’t exist?

Retailers and consumer packaged goods (CPG) companies tare dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report by the Grocery Manufacturers Association(GMA) and PwC US, titled Growth Strategies: Unlocking the Power of the Consumer.

A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.

Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.

I am constantly amazed at how many brand marketers have VERY different points of view INTERNALLY about the campaigns they’re lauded for EXTERNALLY. I cannot count how many times I’ve congratulated brand marketers on the press they receive in the trades, only for them to say something to the effect of, “If you only knew the truth!”
So what’s the problem here? By Joseph Jaffe
Joseph Jaffe is founder and CEO of Evol8tion, an innovation agency that matches early stage start-ups with blue-chip brands. He has written three books, including “Flip the Funnel.”

It is a sunny and beautiful day in South Florida and instead of going out on the boat, instead I decided to write this blog to once again challenge the “Lack of Diversity within Diversity” being propagated by the ADCOLOR organization. By Gene Bryan / CEO of HispanicAd.com

Available on HispanicAd.com’s El Blog

In a recent case study Nielsen and Scarborough conducted with Spanish language media company Entravision, a new and unique path into consumer’s collective wallets was blazed in an effort to increase advertising revenue. The study didn’t simply rely on traditional key demos—such as age or gender—it followed the path to purchase in an effort to reach the best consumer.