Where in the world is the Puerto Rico economy going? That has become THE question for companies on the island, after suffering through seven-straight years of negative growth in Puerto Rico’s gross domestic product (GDP), and going into the eighth.
Agency
Despite benefits most Marketers still not Capitalizing on Behaviors. [REPORT]
A new commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.
Unhappy Campers: Ethnicity and the standard of beauty.
The standard of beauty in many parts of the world still fits a Caucasian ideal. Maybe the explanation for this comes from an understanding of the West’s popular cultural influences that have global reach. Music, movies, television, and internet content has largely come from the West, which still exudes an Anglo standard of appearance more often than not. CNN reports that Korean and Chinese, who have increasingly high levels of per capita occurrence of plastic surgery, are driven by a desire to “look American”. By Stephen Palacios – Added Value / Cheskin
Media And Telecom Execs Optimistic on Revenue Growth.
According to KPMG’s 2013 Media & Telecommunications Industry Outlook Survey, more than 70 percent of the U.S. senior executives polled say their company’s revenues have increased from last year, and 75 percent expect their company’s revenues to increase over the coming year, with 43 percent expecting revenues to increase by at least 6 percent.
Advertisers should Stop trying to be Funny if they want their Ads to Go Viral. [INSIGHT & REPORT]
The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh.
Dodge targets Multicultural Millennials with Pitbull.
The Dodge brand is targeting multicultural millennials[1] with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull.
Cincinnati Children’s and Toyota select Edelman to lead PR for ‘Abróchate a la Vida’ program.
Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.
A Marketer’s Take on Immigration Reform.
If the Hispanic market were a brand, it would be undervalued.
With the hotly-debated immigration reform bill having made its way through the Senate with a decisive 68 – 32 vote, and on its way to a rocky future in the House, there are many issues surrounding the subject that are often overlooked. Not everyone is a proponent of immigration reform, but I certainly am. For this reason, and due to my career as a marketing executive, it’s difficult for me to sit on the sidelines and watch both political parties thoroughly botch the messaging required to get this bill passed.
By Mike Valdés-Fauli / Jeffrey Group
Hispanic Adult Millennials: Wanting to eat Healthy, and sometimes Succeeding. [INSIGHT]
In last week’s blog post, we shared that practicality is often an attribute among Hispanic Adult Millennials – but convenience can be a distraction that derails their pragmatism. When it comes to nutrition, there is a similar dynamic at work. Eating well is really important to them – but that doesn’t always translate to a healthy diet. Sometimes they choose food that’s easy to get or prepare. And sometimes they just like to indulge in unhealthy treats.
Ad Verification gains Urgency among Marketers.
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.”
Advertising for ourselves versus the consumer?
By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:
1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.
Thoughts?
