Agency

According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category. Increasingly, advertising and commerce solutions will need to respond to not just different screen sizes, but also different screen uses.

As things heat up with ACA implementation, a lot of attention is being given to Hispanics. While some of that attention is driven by politics (based on the significant impact Hispanics had on the results of the 2012 election), most of it is being driven by market realities.

As the most desirable business goal, breakthrough innovations don’t come easy. Even though companies dedicate massive amounts of time, talent and resources to their innovation efforts, few initiatives yield something that’s truly a runaway success.

Email remains a workhorse for marketers: It’s cheap and reasonably effective. According to an April 2013 Economist Intelligence Unit survey of US and UK web users, email ranked as among the top outreach channel at each stage of the purchase process, from introduction, to final prepurchase assessment to post-purchase follow-up.

Data and analysis alone cannot drive marketing activities. Even in today’s Big Data mania, marketers still understand that customer engagement is the most important element of a successful program.

The number of single father households has increased about ninefold since 1960, from less than 300,000 to more than 2.6 million in 2011.1 In comparison, the number of single mother households increased more than fourfold during that time period, up to 8.6 million in 2011, from 1.9 million in 1960.

A one-size-fits-all approach doesn’t work; understanding the habits and diverse needs of consumers around the world is critical for success in today’s shrinking world.

As economic anxiety eases, women of all ages across the world are shifting priorities and charting the course for the future, according to a global research study published today. In addition, the findings suggest Gen Y women, with similar perspectives and marketplace preferences that transcend borders and cultures shaped by shared experiences of technology, social media and emerging brands, have been deemed the first truly global generation of consumers.

NUVOtv announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.

VPE Public Relations (VPE) announced that agency partner Patricia Pérez was presented with the “2013 Women of Excellence” award by the National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA).

One of the most prolific top thinkers and speakers on Baby Boomer marketing, an area that will drive American business for the next two decades, is Brent Green. He is a knowledgeable and dynamic speaker and expert in marketing to Boomers, and both his programs and his books are packed with relevant material. Brent and I go back about 20 years. We’ve had the opportunity to work together on client projects and, over the years, we learned at the feet of David B. Wolfe of Ageless Marketing fame.

Houston based Lopez Negerete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.