Agency

Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).

What about in the healthcare space? After all, it’s not like we are the guardians of Coke or BMW or Apple, building up equity over the decades, instead we have the reality of patent expiry and loss of exclusivity. Plus, our customers don’t always get to choose a brand, one is prescribed to them. So, isn’t building a pharmaceutical brand an expensive luxury rather than a must-have investment? All in all, would it really matter if pharma brands didn’t exist?

Retailers and consumer packaged goods (CPG) companies tare dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report by the Grocery Manufacturers Association(GMA) and PwC US, titled Growth Strategies: Unlocking the Power of the Consumer.

A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.

Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.

I am constantly amazed at how many brand marketers have VERY different points of view INTERNALLY about the campaigns they’re lauded for EXTERNALLY. I cannot count how many times I’ve congratulated brand marketers on the press they receive in the trades, only for them to say something to the effect of, “If you only knew the truth!”
So what’s the problem here? By Joseph Jaffe
Joseph Jaffe is founder and CEO of Evol8tion, an innovation agency that matches early stage start-ups with blue-chip brands. He has written three books, including “Flip the Funnel.”

It is a sunny and beautiful day in South Florida and instead of going out on the boat, instead I decided to write this blog to once again challenge the “Lack of Diversity within Diversity” being propagated by the ADCOLOR organization. By Gene Bryan / CEO of HispanicAd.com

Available on HispanicAd.com’s El Blog

In a recent case study Nielsen and Scarborough conducted with Spanish language media company Entravision, a new and unique path into consumer’s collective wallets was blazed in an effort to increase advertising revenue. The study didn’t simply rely on traditional key demos—such as age or gender—it followed the path to purchase in an effort to reach the best consumer.

Where in the world is the Puerto Rico economy going? That has become THE question for companies on the island, after suffering through seven-straight years of negative growth in Puerto Rico’s gross domestic product (GDP), and going into the eighth.

A new commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.

The standard of beauty in many parts of the world still fits a Caucasian ideal. Maybe the explanation for this comes from an understanding of the West’s popular cultural influences that have global reach. Music, movies, television, and internet content has largely come from the West, which still exudes an Anglo standard of appearance more often than not. CNN reports that Korean and Chinese, who have increasingly high levels of per capita occurrence of plastic surgery, are driven by a desire to “look American”. By Stephen Palacios – Added Value / Cheskin

According to KPMG’s 2013 Media & Telecommunications Industry Outlook Survey, more than 70 percent of the U.S. senior executives polled say their company’s revenues have increased from last year, and 75 percent expect their company’s revenues to increase over the coming year, with 43 percent expecting revenues to increase by at least 6 percent.

The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh.

The Dodge brand is targeting multicultural millennials[1] with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull.