Agency

The number of single father households has increased about ninefold since 1960, from less than 300,000 to more than 2.6 million in 2011.1 In comparison, the number of single mother households increased more than fourfold during that time period, up to 8.6 million in 2011, from 1.9 million in 1960.

A one-size-fits-all approach doesn’t work; understanding the habits and diverse needs of consumers around the world is critical for success in today’s shrinking world.

As economic anxiety eases, women of all ages across the world are shifting priorities and charting the course for the future, according to a global research study published today. In addition, the findings suggest Gen Y women, with similar perspectives and marketplace preferences that transcend borders and cultures shaped by shared experiences of technology, social media and emerging brands, have been deemed the first truly global generation of consumers.

NUVOtv announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.

VPE Public Relations (VPE) announced that agency partner Patricia Pérez was presented with the “2013 Women of Excellence” award by the National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA).

One of the most prolific top thinkers and speakers on Baby Boomer marketing, an area that will drive American business for the next two decades, is Brent Green. He is a knowledgeable and dynamic speaker and expert in marketing to Boomers, and both his programs and his books are packed with relevant material. Brent and I go back about 20 years. We’ve had the opportunity to work together on client projects and, over the years, we learned at the feet of David B. Wolfe of Ageless Marketing fame.

Houston based Lopez Negerete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.

MediaCom USA announced that Jose Bello has joined the agency as Managing Partner, Head of Multicultural.

The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising expenditure will increase by 3.4% in 2013, a downgrade of -0.6pp from the previous forecast in January 2013. Adspend is expected to pick up next year with growth of 5.4%.

Results from a new study reveal that American adults of all ages – Millennials, GenXers and Baby Boomers – feel that their own generation is the healthiest. Nearly half the people surveyed (45 percent) named their own generation as the healthiest, followed by their parents’ generation (32 percent) and the younger generation (23 percent).

With July 4th approaching, more than 60 percent of Americans say the nation is more divided as a country now than it was 10 years ago, with even higher percentages saying America is at least as fragmented now as it was during the Great Depression, Vietnam, and Watergate. And perhaps most strikingly, one in five Americans doubts that America will remain united as one country.

Prospects for the broader U.S. economy appear tepid. But among private enterprises, opportunity seemingly abounds. Our survey of 473 private company executives found that 58% say their companies are poised for revenue growth of 6% or greater in the year ahead. In fact, 15% say growth will range from 11% to 20%—and one out of 10 executives believes growth will run greater than 20%.

While your phone book might be collecting dust, consumers still have a need for the type of information it contains. But in today’s digital world, they’re more inclined to look for it on the Web. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business information online, where reviews, store hours, deals and maps are just a click away.

   Over the last couple of years, we have been critical of an industry event called AdColor that was once associated with the ANA Multicultural Conference.  Lately they have had the need to go solo on their event, since they seem to be more and more African American Ad Industry focused and definitively represent the lack of inclusion in the ad industry. ADColor has taken advantage of the Extreme Guilt that Madison Avenue and the US Mainstream Ad Industry have in not hiring more minorities to work in advertising.

Elisa Torres has resigned her position as VP of the Hispanic Division at Cumulus Media en Espanol and has joined Miami based Spanish Broadcasting System as VP Radio Affiliation.

This Fall nearly 22 million college students will head back to campus to kick off the 2013-2014 school year. This is the largest assembly of college students ever to arrive on campuses, and they’ll do so boasting immense buying power, wielding a vast arsenal of gadgets and relying on mom and dad more than ever.