A new study released by Placed, found that quick service restaurants account for the majority of the most-visited destinations in America with McDonald’s (#1), Subway (#2), Starbucks (#4), Burger King (#5), Wendy’s (#6) and Taco Bell (#9) securing spots within the top 10 business ranking in April 2013. Based on data from its recently launched Placed Insights service, Dining Out in America: The Quick Service Restaurant Landscape, provides one of the most comprehensive views into U.S. consumers’ relationship with fast food and fast casual restaurants including analysis of the top brands, demographic trends and competitor customer profiles.
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Retailers use Attribution Modeling to measure the Touchpoints Driving Sales.
Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that lead to a transaction, according to a new eMarketer report, “Multichannel Attribution: What Retailers Need to Know.”
Hispanics and Dining Out.
Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it. By Peter Filiaci / Univision Insights
Necessity is the Mother of Invention … and Profit.
The phrase, necessity is the mother of invention can be traced back to Plato and is commonly used to refer to difficult situations which have inspired ingenious solutions. Solutions which meet unfulfilled needs until some bright person came up with a solution no one ever thought of before. By Terry Soto, Author of Marketing to Hispanics a Strategic Approach to Assessing and Planning Your Initiative and Grow with American Best Practices in Ethnic Marketing and Merchandising
Midas Whale: Another example of today’s New America. [INSIGHT]
The article from Andrés Ordoñez regarding NBC’s “The Voice” provided a helpful analogy to help illustrate the importance of cultural relevance regardless of language. It prompted me to offer another example from those same blind auditions, which I believe is a truly compelling example on the impact of cross-cultural influence and the increasingly global mindset that exists in today’s new America. By Louis Maldonado – partner, managing director / d exposito & Partners
Conill takes home Gold Effie for P&G’s Tide.
Conill announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG), Conill’s media planning and buying partner, shared in the award.
Never Trust a CMO Who Won’t Go Out and Sell.
I’ve been a marketer for years, regardless of what my title was or where I worked. And I’ve learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell.
There’s No Place Like the Mall: U.S. Shoppers Unplug
As the U.S. population has diversified, the lines have blurred between shopping, entertainment, and community. This blending of experiences has created an opportunity for retail to strengthen social ties within communities looking for communal experiences. Lifestyle centers, a newer entrant to the shopping mix, have met this opportunity head on, as they blend traditional retail tenants with upscale leisure uses that offer shoppers a place to buy as well as an experience and a place to gather.
Indio Beer invites 2D Artists 25+ to “Do Their Thing” for a Chance to see their Art on Billboards.
Indio invites artists 25 and older who are residents of California, Texas, or Illinois, to “do their thing” and submit an original piece of 2D artwork into the first ever Indio Gallery contest brewing on the brand’s Facebook page.
Ad Agencies see Effectiveness in Online Video.
The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads.
Secrets to Motivating Moms with Rewards. [INSIGHT]
Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment.
Hispanic Adult Millennials and Technology: A Balanced Attitude
Like all young people today, Hispanic adult Millennials have a reputation among older adults as being digital addicts. Boomers and Xers themselves tend toward extremes, and so they often perceive Millennials’ use of tech devices as excessive. But do young people see it that way? By Insight Tr3s
Social Media & Digital Agencies Will Vanish Within 10 Years – – Say Next Generation of Marketers.
The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.
They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become dominated by Content Marketing and ‘PR Thinking’.
