Agency

McDonald’s is getting a jump start on its sponsorship of the 2014 FIFA World Cup by launching an exclusive online sweepstakes May 24 that will send three grand prize winners to the 2014 FIFA World Cup final match in Brazil and five first prize winners to the U.S. vs. Mexico 2014 FIFA World Cup qualifier on September 10, 2013, in Columbus, OH.

parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.

Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.”

We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. BY Andrés Ordóñez – VP Creative & Managing Director / Bravo

When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background.

Televisa Publishing + Digital debuted its first ever Upfront Presentation, “Noche de Moda.” The 2013-2014 upfront was a star-studded night of fashion and glamour with four separate lounges for the top media titles in the U.S. Hispanic market: Vanidades, Cosmopolitan en Español, TVyNovelas and PODER Hispanic. Televisa Publishing +Digital is the print division of Grupo Televisa.

We received very positive feedback on our post about last week’s Hispanicize  – – Social Media EXPO event from executives we did not expect to hear from regarding this conference and we hope that the event continues to improve and calibrates its messaging on the Social Media discipline in our Industry.

Corporate America is finally practicing what we’ve been preaching all these years: pay attention to the Hispanic segment because it offers an opportunity like none other in this country. By Jorge Ortega – managing partner of Newlink America

As the number of Hispanic professionals and community leaders continue to grow, it is fitting that the annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon, which is presented by Verizon and produced by Lanza Group, LLC, is also expanding. Charlotte, NC and Orlando, FL were added in 2012, this year; Houston has been designated as the latest addition to the HABLA Awards.

International migration is projected to surpass natural increase (births minus deaths) as the principal driver of U.S. population growth by the middle of this century, according to three new series of population projections released by the U.S. Census Bureau. This scenario would mark the first time that natural increase was not the leading cause of population increase since at least 1850, when the census began collecting information about residents’ country of birth. The shift in what drives U.S. population growth is projected to occur between 2027 and 2038, depending on the future level of international migration.