Agency

The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).

Recently Insight Tr3s took a closer look at Hispanic young adults still living with their parents. As Tr3s revealed in its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, 45% of Hispanics 18 to 34 reside with their parents – and when you look at bicultural Hispanics 18 to 29, that figure rises to nearly 60%. The Great Recession is the root cause of their extended stays at home. It’s tough to save enough money to move out, and even those with the means to leave have anxieties about “something happening” that loom large enough to keep them in their childhood bedrooms. As a result, they are sacrificing privacy for the comforts of familial closeness — and not making plans to leave anytime soon. By Insight Tr3s

This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.

Miami’s AMGW Agency, Brazil’s Unlike and Mexico’s UniMedios are merging to operate as one international media planning and public relations agency in New York and Latin America. The three agencies will represent a combined billing of over $80 Million USD.

Edelman announced the appointment of Veronica Rodriguez as vice president, multicultural marketing in the New York office. Rodriguez will report to Sonia Sroka, executive vice president and group head, Edelman multicultural.

Harrah’s Rincon Casino & Resort in Northern San Diego County, California selected marketing firm Gravity Media as their Hispanic agency of record. Gravity Media will be responsible for coordinating all marketing and advertising initiatives including media strategy, planning, buying and public relations.

Despite their concerns about the current economic environment, the majority of Hispanic small business owners (64 percent) are optimistic about their business in the year ahead, compared with general market business owners (40 percent), according to a new survey released by TD Bank.

Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume, according to Nielsen’s first Local Watch Report.