The organizers of Florida Soccer Expo announced their event at Sun Life Stadium (also know as Dolphins Stadium) on September 14th & 15th, 2013. This celebration of “the beautiful game” will host the soccer community including soccer clubs, associations, tournament organizers, coaches, trainers, referees, soccer families and players from all over the world.
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Fast-Growing Upscale Latino segment wields nearly Half Of Hispanic Spending Power.
In 2012, Upscale Latinos accounted for 29 percent, or 15 million, of the U.S. Hispanic population – that figure is expected to double by 2050. Younger than Upscale Non-Hispanic Whites (33 years old compared to 39 years old), they are living active lifestyles, often with young families – in fact, 85 percent of Upscale Hispanics having a household size of three or more, compared to 65 percent of Upscale Non-Hispanics.
Are You Happy? It May Depend on Age, Race/Ethnicity and Other Factors.
Has the pursuit of happiness left Americans unhappy? Maybe, according to the Harris Poll® Happiness index, which uses a series of questions to calculate Americans’ overall happiness. According to findings of a Harris Poll survey of 2,345 U.S. adults surveyed online between April 10 and 15, 2013 by Harris Interactive, only a third of Americans (33%) are very happy.
Purchasing power of Boomers takes the stage at AHAA Conference
I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC. The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing. For that reason, I was compelled to cover key highlights in this post.
alPunto Advertising helps attract Latinos to Malls.
LA Face Mart, a fashion district mall in Los Angeles with over 200 outlets has hired alPunto Advertising.
Manzanita Sol launches new ‘Haz Lo Diferente’ Campaign.
To bring the campaign to life, Manzanita Sol enlisted world-renowned percussionist, Rafael Padilla, and international flautist, Pedro Eustache, to create the music for the brand’s award-winning TV commercial using only Manzanita Sol bottles, caps and straws, showcasing a truly creative and unique production technique.
Challenges emerge as Advertising Economy Strengthens in Q1 2013.
Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA.
How the NFL and Soccer are Competing for Hispanic American Viewership. [INSIGHT & REPORT]
Fútbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game?
Hispanic Adult Millennials and Gaming.
Gaming is a big part of life for many Millennials. But are there differences in the ways Hispanics and non-Hispanics make decisions about which gaming systems to buy? And once they have gaming devices, do they use them differently? To find out, Tr3s asked adult Millennials in both groups about their gaming-related habits as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. By Insight Tr3s
The Great Crosscultural Land Grab.
By now, the majority of marketers get it: far from being isolated silos in society, multicultural groups are the ones creating “mainstream” culture. Unless you’re completely landlocked in a white suburb, you’ve noticed that popular music is almost entirely Black, Asian and Hispanic. You’ve also seen television virtually abandon the white sitcom for shows that focus on an eclectic mix of subcultures (Modern Family, The Voice, American Idol, etc.). by Ken Muench / crossculturalism.com
Measurement Challenges abound as Marketing Ecosystem Evolves.
In a figurative battle of tug of war, today’s most innovative and quickly evolving marketing platforms continue to enable marketers with new capabilities, while at the same time challenging marketers’ ability to accurately and effectively capture and quantify their performance.
LatinWorks tapped for AIO Wireless launch.
LatinWorks has been selected to develop the advertising launch campaign for Aio Wireless, a new, no-annual contract wireless provider, offering a first-class wireless experience at a value price. Following a competitive pitch earlier this year, LatinWorks was awarded the business which involves the design, planning and placement of a multi-channel campaign.
2/3 of Brands, Agencies say Branded Content Marketing now Important to Their Marketing Mix.
MailOnline reported that a new survey of over 600 online advertising and marketing execs reveals that about two thirds of brands (66%) and agencies (65%) say that branded content marketing has become very important or most important to their marketing mix. When asked “Have you employed branded content marketing for advertising purposes in the last year?”, an overwhelming percentage of both brands (70%) and agencies (77%) replied “yes” clearly indicating that this tactic is enjoying great popularity.
