Agency

Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report. By Insight Tr3s

Big data has emerged as the critical factor to achieving an enterprise-wide customer-centric culture, according to 40 percent of marketers and 51 percent of IT respondents. However, both also agree that big data is part obstacle and part opportunity (61 percent of marketers and 60 percent of IT executives), and a further 52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization, making it difficult to truly achieve customer centricity.

A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey.

Heineken will be launching a new global ad campaign to support their UEFA Champions League consumer program. The ad, which is the latest element of the brand’s “Road to the Final” campaign, celebrates the resourceful and quick-witted men of the world who will stop at nothing to experience the UEFA Champions League Final soccer’s most prestigious event and will be running both on General Market and Hispanic media.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces the panel of judges for the second annual U.S.H. Idea Awards. Representing four countries, ten jurors have been selected for their creative leadership, collaboration with Círculo, and consistent performance at the national and international level, providing transparency and prominence to the greatest prize of U.S. Hispanic creative.

The results of a new study released by Massachusetts Mutual Life Insurance Company (MassMutual) suggests that affluent Hispanic moms, with household incomes greater than $100,000, are working to be financially responsible, while striving to flawlessly manage all the household responsibilities. Yet, like many, they’re concerned about the state of their families’ finances and at times don’t know where to turn for help.

Simply put, the American Dream is the only reason why Hispanics are here.

The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. Manuel Delgado – CEO of AGUA.

Available at HispanicAd.com’s El Blog

Dave Boretti resigned from his post as SVP Strategic Initiatives at Univision Radio Corporate Sales in Chicago to join the Spanish Broadcasting System (SBS) new Corporates Sales Team headed by Jack Hobbs – Executive VP of Corporate Sales at SBS.

Walgreens announced it has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.

The business of Multiethnic TV is getting its due recognition on April 17 at the Hilton Hotel in New York City, when two leading industry publications, Broadcasting & Cable and Multichannel News, will present the first-ever Multiethnic TV Leadership Awards.

Recent years have seen an influx of private label food and beverage products from supercenters that rival national brands in terms of price, value, and quality. Consumer perception that supercenters can serve as viable alternatives to supermarkets when making food purchases has intensified as a result.

Eloqua announced results from a comprehensive survey of U.S.-based B2B marketers, which was published in a report entitled “Defining the Modern Marketer: From Real to Ideal.” The report,* created in conjunction with BtoB Magazine, Crain Communications offers in-depth insight into how marketing’s role has evolved to include both art and science and more specifically, what skills and technologies marketers need to improve ROI.

Univision Communications Inc. announced that Mónica Talán has been appointed executive vice president of Corporate Communications and Public Relations for Univision Communications Inc., effective immediately.

Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned – especially long-standing “truths” that are likely oversimplifications rooted in a simpler, more homogeneous world that no longer exists. by Jose Villa / Sensis

To read more on HispanicAd.com’s El Blog

Internet advertising hit $99 billion in 2012, representing a 16.2 percent increase over the previous year and accounting for 19.5 percent of all global measured advertising expenditures, according to a new report from GroupM.