Agency

Teens might prefer to hit their favorite stores with friends, but they’re not afraid to buy the same brands as their parents. In fact, teens think it’s cool to share a passion for a brand with mom or dad. We reached out to roughly a dozen teens, and they told us how their families influence each other’s shopping habits.

AHAA is pulling out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA continues to add A-list speakers making this the marketing conference to attend.

As part of the National Park Service’s mission to tell the full story of America’s history, the Service is releasing the “American Latinos and the Making of the United States: A Theme Study,” which focuses on the contributions of Latinos to our national heritage and culture.

The study, which was conducted by InSites Consulting, surveyed more than 3,600 owners of digital devices in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the US in order to determine the growing impact of TV, smartphones, tablets and laptops on people’s news consumption habits. Survey participants were top income earners and owners of at least three devices amongst television, tablet, smartphone and laptop/desktop.

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

Success in most organizations depends on the commitment and talent of its workforce. According to Deloitte’s third annual Human Capital Trends report, Leading Indicators, C-level executives need to take a critical look at how their company’s talent is driving its business and address seven specific issues in order to remain successful over the next 18 to 24 months.

What could make rushing to the airport, waiting in an endless security line, disrobing for a TSA pat-down, jamming your luggage into an overstuffed overhead storage bin, shoehorning yourself into a too-small seat, and spending several hours next to a chatty political junkie with a wet cough even worse?

ABSOLUT VODKA announced its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.

Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, announced that Harry Redlich has joined the agency as Executive Creative Director and Fernando E. Bonet as Executive Vice President.

La Opinión in Los Angeles announced their continuing tradition of honoring 30 extraordinary women with its signature editorial series and awards luncheon, Mujeres Destacadas / Exceptional Women.

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast.

Digital advertising can’t stop the rise of US TV ad spending, though the pace of growth of TV ad dollars is much slower. Still, eMarketer predicts US advertisers will spend $66.35 billion on TV this year, up from $64.54 billion in 2012 and set to rise to over $75 billion by 2017.

McCann Health, a unit of McCann Worldgroup, announced the launch of McCann HumanCareHSP, a new practice specializing in Hispanic consumer healthcare marketing.