Agency

Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels.

The industry lacks common standards. Even talented pros often can’t prove return on investment. And some face institutional roadblocks that hinder real measurement.

Saludify.com, a site designed to provide Latinos with daily news and content to live a better life and improve their health launched. With a mission to improve the health and wellbeing of U.S. Latinos, Saludify is providing accurate, convenient and culturally relevant content that goes beyond what’s found in mainstream media.

In my last blog I wrote about ethnic umbrella labels. These labels include, but are not limited to, European-American, Asian-American, African-American and Native-American, and all share the characteristics of having a geographical reference point, but beyond that, distinctions appear. These terms raise another labeling issue, one which I’ve been questioned about. It concerns the use of the word American — including my use of American — to refer to the United States and its people. The argument goes like this. By Carlos E. Cortés / Courtesy of Univision Insights

Across the board, marketing budgets worldwide are set to surpass increases seen last year, as a positive economic outlook convinces companies to up their investment in outreach.

New research presented at the recent World Federation of Advertisers’ annual conference in Brussels uncovered a fascinating disconnect. A survey of global marketers found only 46% believe consumers share and approve their support for good causes. But when you ask consumers the same question, more than 60% say they favor brands with a sense of purpose.

While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth.

Deloitte released its inaugural “Business Trends 2013” report outlining eight trends expected to be crucial strategic drivers for global business. The report is intended to help executives bolster strategic planning efforts, become more interconnected with customers and stakeholders and find opportunities for innovation and growth.

Immigration from Latin America (and specifically Mexico) has slowed and changed drastically since 2005. An analysis by Pew has shown that about the same number of Hispanics immigrate as return to their countries, creating a net zero growth of immigration as recently as 2012.

Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways — and that they need to change with it — is no easy task. It’s even tougher when the changes these folks need to implement are risky, in uncharted waters with no proven industry best practices to follow. It’s tougher yet when those folks pay you a lot of money to represent their interests, including predicting future market conditions, and the changes that occurred surprised nearly everyone, happening faster and differently than you had told them they would. Sound familiar? Welcome to the world that many media agencies live in today.

For the past several months, the “modern woman” has been the center of media focus, from the debate on having it all in the New York Times to Time’s exploration of the balance of power in the workplace to the PBS documentary about inspiring women. And, of course, there’s all the talk about the depiction of young women in HBO’s “Girls.” During election season, social media was flooded with petitions and videos about women’s rights and information about politicians’ stances on women’s health issues. Many women (and men) posted status updates and photos making statements for women’s rights. Teen girls are certainly paying attention — they look up to and aspire to be like their older peers who are at the heart of the current girl power movement.

It is with great regret that we announce the sudden passing of Miguel Sanchez, most recently of the West Coast office of Televisa Publishing & Digital, on March 18, 2013.