Agency

Tustin based alPunto Advertising client IEHP has won big at the ADDYs.

Across the country, 47.3 million people lived in a different house a year earlier and 17.3 million of them lived in a different county within the U.S., according to information the U.S. Census Bureau released today on migration. This translates to an average of about 130,000 people moving every day.

The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Australia, Brazil, Canada, China, France, Germany, Japan, Korea, Mexico, South East Asia, and the United Kingdom. The report is produced by Interbrand Design Forum, the retail experience group within Interbrand.

According to sources, Jack Hobbs / Executive VP of Sales of Univision Radio has resigned his position at Univision Radio to join Spanish Broadcasting System. Mr. Hobbs enjoyed a very successful career at Univision Radio offering cross-platform opportunities.

The Advertising Research Foundation announced that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.

Terra will offer exclusive live broadcast of the São Paulo Fashion Week (SPFW) fashion shows for the 2013 summer and 2014 collections from March 18 to March 22, 2013.

The growth of cities in emerging markets is driving the most significant economic transformation in history. MGI’s new iPad app, Urban World, available for free from the iTunes App Store, offers an intuitive sense of how economic power will move as this urban expansion takes place.

There are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps, according to new findings from the Connected Intelligence Connected Home Report from global information company The NPD Group. Increases in tablet and smartphone penetration drove the U.S. market to this milestone.

Young Americans and those with children like to spice things up in the kitchen, according to new research from Mintel on the ethnic foods market. Some nine in 10 adults aged 25-to-34-years-old say they prepared ethnic food at home in the past month versus only 68% of those 65 plus. In addition, 91% of Americans with children under the age of 18 in the home cooked ethnic food compared to 78% of those without children.

BIA/Kelsey forecasts local media advertising revenues to climb from $132.5 billion in 2012 to $148.8 billion in 2017, representing a compound annual growth rate (CAGR) of 2.3 percent. In its newly released U.S. Local Media Forecast (2012-2017), the firm reports national brands accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. National’s share of local ad spending is expected to grow to nearly $51 billion by 2017.

This is a question I often hear from marketers who have decided to start marketing to U.S. Hispanics. It usually comes from the assumption that in order to reach Hispanics, one needs only to create a relevant message and send it through relevant channels or start a diversity program. Sounds easy enough, but the line of disenchanted marketers who have gone this route only to discover it’s not quite so simple, is a long one. Have you found yourself in that line? By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative

Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.

The way mothers and fathers spend their time has changed dramatically in the past half century. Dads are doing more housework and child care; moms more paid work outside the home. Neither has overtaken the other in their “traditional” realms, but their roles are converging, according to a new Pew Research Center analysis of long-term data on time use.