Agency

There’s a reason that the new Gerber baby is Latina, Sofia Vergara is peddling Suave and Covergirl, and J.Lo’s Glow is the highest grossing celebrity-endorsed perfume of all time. These brands recognize that Latinos love to buy especially in certain categories. Particularly, they tend to over-index as consumers of beauty, hair, and baby products. In fact, according to a recent Nielsen study, if Latinos living in the U.S. were their own country, their buying power would make them one of the top twenty economies in the world. By Alejandra Guacaname, Master’s Student, Center for Hispanic Marketing Communication, Florida State University

Available on HispanicCMO.com

81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might hav

The American Veterinary Medical Association (AVMA) recently released its U.S. Pet Ownership & Demographics Sourcebook, which revealed that New York ranks 49th for pet ownership with 50.6 percent of households owning a pet.

Dan founded Daniel J. Edelman, Inc. in Chicago in 1952, and has helped to grow the company into the world’s largest PR firm.

Boca Juniors represents a unique spirit and passion that goes beyond sports and Nike always encourages the soccer club to become a leading character in different fields.

For the past 18 years, AHAA and its members have worked collectively with Univision to bring more advertisers into Hispanic marketing and to build a strong and vibrant Hispanic marketing industry. As Univision Communications announced the formation of the “Univision Agency,” AHAA: the Voice of Hispanic Marketing, issued the following statement

The rise of the multifunctional device is perhaps epitomized by the smartphone—it’s a phone, computer, web browser, camera and gaming platform folded into one device that fits in your pocket. For many consumers, all of that functionality has obviated the need for a number of single-function devices, a trend reflected in an October 2012 survey by Accenture of internet users in 11 countries: Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, the UK and the US.

Univision Communications announced the formation of the Univision Agency. Overseeing a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties, the Univision Agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

Would you ever defer your brand business strategy to your ad agency and follow their recommendations unquestionably because they are the “market experts?” For most seasoned MBA-educated CMOs and brand managers the answer would be a resounding NO. After all, YOU are responsible for growing the business. You are responsible for every decision made in the name of market share domination-right?

The Effie Report contains intelligence gained from the most recent marketing case studies submitted into the North American Effie Awards program, as analyzed by Millward Brown, a global leader in brand, media and communications research.

The 18-24 year-old consumer demographic consumes media where it can, when it can. Nearly half the viewers in this demo grab their smartphones at least once per day while watching TV, topping any other group.

Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.

StrongMail announced the results of its “2013 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the Party, Industry Will Adapt.”

Global strategic branding firm Siegel+Gale announced the release of Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers by Dr. Rolf M. Wulfsberg, Global Director, Quantitative Research at Siegel+Gale.