Agency

A little brand loyalty goes a long way. More than half (60%) of digital consumers around the world prefer to buy new products from a familiar brand than switch to a new brand, according to a new global study from Nielsen.

Marketers in the $1.3 trillion global telecommunications industry are being both challenged and enabled by free over-the-top (OTT) communications service providers, such as Google, Skype and Facebook.

Urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets according to the KPMG International 2013 Digital Debate.

Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional authority figures was continually reinforced in 2012 against the backdrop of high-profile scandals involving CEO and government officials, including former McKinsey managing partner Rajat Gupta, former Chinese government official Bo Xilai and Lance Armstrong, former chairman of the Livestrong Foundation. Available on HispanicPRpro.com

Digital and Direct Marketers are beginning the new year with a slight pick-up in the pace of new job growth, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Hiring Report for the first quarter of 2013.

Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores in the United States. Products include haircare, skincare, cough/cold, and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.

The number of doctors and teachers who left Puerto Rico for the U.S. mainland in quadrupled in a year, according to Census Bureau figures that shed stark light on the so-called “brain drain” from the island. Courtesy of Caribbean Business

MAGNA GLOBAL forecasts media owners advertising revenues to grow by +3.1% in 2013. This is 1.4% less than our previous forecast published in June 2012 (+4.5%). The revision is mostly caused by a slow-down in economic growth and continued economic uncertainty in Europe and the US, as well as the cautionary marketing spend that took place in the second half of this year.

Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from Hotels.com.

Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout the forecast period, according to eMarketer’s worldwide ad spending forecast.

Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”

There has been a lot of concern and confusion in the Hispanic ad agency world this week as a result of Univision’s announcement of the launch of their internal ad agency called “The Univision Agency. By Jose Villa is the President of Sensis.

Available on HispanicCMO.com

Southeast Toyota Distributors, LLC (SET) announced the launch of its new Spanish-language advertising campaign for its core 2013 model year vehicles. Developed by its agency of record since 2003, MGSCOMM, the campaign utilizes a sitcom format to illustrate the role the Toyota brand and its vehicles play in the lives of Hispanic families in the U.S.

Press releases that offer readers a variety of multimedia options (e.g. video, images, downloads) generate almost 10 times more views than plain-text messages.

Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the majority (65 percent) of potential consumer electronics purchasers are inspired by a consumer review to select a brand that had not been in their original consideration set.

An insightful friend described a growing challenge with insights in the marketing services industry. He suggested I probe the issue, so here goes…

The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in the first half of 2012.