Agency

Aquent and The American Marketing Association (AMA) announced the results of their annual salary survey, “2013 Aquent AMA Marketing Salary Survey.” The survey was created to help marketers pinpoint career opportunity by calling out the highest paying cities, most in-demand jobs and the most satisfying careers based on the responses from 2,600 marketers. The survey revealed some surprises, for instance, working in the big city doesn’t guarantee a big paycheck.

Marketers focus 12% of budgets on content marketing, but many need clearer goals and metrics to deliver best results. By The Team | Yahoo! Advertising Solutions

Now accepting submissions for the 2013 Billboard Latin Music Marketing Awards. Currently in its third year, The Billboard Latin Music Marketing Awards recognizes the integration of music and marketing by honoring agencies and labels who had successful campaigns this past year.

With a more fragmented agency landscape, the next generation of CD is emerging from a wide variety of disciplines. Writers are not the only creatives stepping up to the task. Print and interactive designers and developers are bringing a new definition and perspective to a very complicated job. The transition from Creative to Creative Director is not easy. Being a great creative is only part of the equation. Leadership, maturity and strategy all come into play. Clients, account people and creatives alike are all relying on the CD to get it right.

When it comes to product innovation, U.S. consumers aren’t really looking for companies to re-invent the wheel. In fact, results from a new global study from Nielsen suggest that companies are more likely to succeed in a competitive marketplace if they build on established brands that consumers already know and trust. That’s because 62 percent of U.S. consumers with Internet access say they prefer to buy new products from a familiar brand rather than switch to a new one.

After an agency review, Coconut Grove, FL based MARCA was assigned the Payless Shoe Source account for US Hispanic and Latin American markets.

In its 2013 Top 10 Technology Trends for Business report released by PwC US reveals the most significant trends in technology that are reshaping strategies, business models, and enterprise investments this year.

Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy. By The Team | Yahoo! Advertising Solutions

The report, entitled “Energizing Global Growth: Understanding the Changing Consumer,” concludes that companies able to capitalize on these changes with speed and agility could capture a portion of the trillions of dollars in growth that businesses globally are likely to see over the next few years as the result of changing consumer behaviors.

The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.

Marketers frequently ask how their brands can give back to a community to create good will and enhance their brand’s position. The answer to the question is complex, but one of the ways of trying to address it is by asking consumers of different cultural and acculturation backgrounds how they rate different actions that brands can take in order to give back. by Felipe Korzenny, Ph.D.

The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.

A Pew nationwide survey finds that Hispanic identity continues to be most rooted in family country of origin while the terms Latino and Hispanic are not as top of mind. The United States government uses the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries. In its classification system, the federal government recognizes just one ethnic group, Hispanic/Latino, which it defines as follows: “A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin, regardless of race.” By Insight Tr3s

The integrated campaign seeks to broaden the awareness and understanding of the Aflac brand in the Hispanic marketplace, which is significantly lower than in English-speaking market segments. It will include two attention-grabbing television commercials along with radio and digital activations. In Press Conference, viewers are directed to MejoratePato.com (GetWellDuck.com), where they will find a wealth of information in Spanish about Aflac, its products, and the Aflac Duck.

From April 29th to May 1st, AHAA: The Voice of Hispanic Marketing will bring together the best of Hispanic marketing and creativity as part of the “Thinking Under the Influence” conference taking place at the Eden Roc Renaissance Hotel in Miami. Attendees will be treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole.

Nine out of 10 (89 percent) of consumer package goods (CPG) executives Deloitte surveyed expect their company’s sales through the warehouse club channel to increase during that time. This channel is outpacing grocery in CPG companies’ focus, as less than half (49 percent) expect grocery sales to increase during that three-year period, while one in six (18 percent) expect sales in the grocery channel to decline.