Agency

For the past 18 years, AHAA and its members have worked collectively with Univision to bring more advertisers into Hispanic marketing and to build a strong and vibrant Hispanic marketing industry. As Univision Communications announced the formation of the “Univision Agency,” AHAA: the Voice of Hispanic Marketing, issued the following statement

The rise of the multifunctional device is perhaps epitomized by the smartphone—it’s a phone, computer, web browser, camera and gaming platform folded into one device that fits in your pocket. For many consumers, all of that functionality has obviated the need for a number of single-function devices, a trend reflected in an October 2012 survey by Accenture of internet users in 11 countries: Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, the UK and the US.

Univision Communications announced the formation of the Univision Agency. Overseeing a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties, the Univision Agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

Would you ever defer your brand business strategy to your ad agency and follow their recommendations unquestionably because they are the “market experts?” For most seasoned MBA-educated CMOs and brand managers the answer would be a resounding NO. After all, YOU are responsible for growing the business. You are responsible for every decision made in the name of market share domination-right?

The Effie Report contains intelligence gained from the most recent marketing case studies submitted into the North American Effie Awards program, as analyzed by Millward Brown, a global leader in brand, media and communications research.

The 18-24 year-old consumer demographic consumes media where it can, when it can. Nearly half the viewers in this demo grab their smartphones at least once per day while watching TV, topping any other group.

Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.

StrongMail announced the results of its “2013 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the Party, Industry Will Adapt.”

Global strategic branding firm Siegel+Gale announced the release of Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers by Dr. Rolf M. Wulfsberg, Global Director, Quantitative Research at Siegel+Gale.

VRTC unveiled a new image giving the agency a facelift. The new branding evokes the simple and personal unique advertising vision. The marque is part of the agency growth and desire to communicate even better among the affluent and transitional bicultural audiences engaging them through diverse online and offline media platforms to establish long lasting and meaningful relationships.

Yahoo! en Español and Sony Music Latin announced a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013.

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.