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Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores in the United States. Products include haircare, skincare, cough/cold, and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.

The number of doctors and teachers who left Puerto Rico for the U.S. mainland in quadrupled in a year, according to Census Bureau figures that shed stark light on the so-called “brain drain” from the island. Courtesy of Caribbean Business

MAGNA GLOBAL forecasts media owners advertising revenues to grow by +3.1% in 2013. This is 1.4% less than our previous forecast published in June 2012 (+4.5%). The revision is mostly caused by a slow-down in economic growth and continued economic uncertainty in Europe and the US, as well as the cautionary marketing spend that took place in the second half of this year.

Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from Hotels.com.

Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout the forecast period, according to eMarketer’s worldwide ad spending forecast.

Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”

There has been a lot of concern and confusion in the Hispanic ad agency world this week as a result of Univision’s announcement of the launch of their internal ad agency called “The Univision Agency. By Jose Villa is the President of Sensis.

Available on HispanicCMO.com

Southeast Toyota Distributors, LLC (SET) announced the launch of its new Spanish-language advertising campaign for its core 2013 model year vehicles. Developed by its agency of record since 2003, MGSCOMM, the campaign utilizes a sitcom format to illustrate the role the Toyota brand and its vehicles play in the lives of Hispanic families in the U.S.

Press releases that offer readers a variety of multimedia options (e.g. video, images, downloads) generate almost 10 times more views than plain-text messages.

Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the majority (65 percent) of potential consumer electronics purchasers are inspired by a consumer review to select a brand that had not been in their original consideration set.

An insightful friend described a growing challenge with insights in the marketing services industry. He suggested I probe the issue, so here goes…

The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in the first half of 2012.

There’s a reason that the new Gerber baby is Latina, Sofia Vergara is peddling Suave and Covergirl, and J.Lo’s Glow is the highest grossing celebrity-endorsed perfume of all time. These brands recognize that Latinos love to buy especially in certain categories. Particularly, they tend to over-index as consumers of beauty, hair, and baby products. In fact, according to a recent Nielsen study, if Latinos living in the U.S. were their own country, their buying power would make them one of the top twenty economies in the world. By Alejandra Guacaname, Master’s Student, Center for Hispanic Marketing Communication, Florida State University

Available on HispanicCMO.com

81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might hav

The American Veterinary Medical Association (AVMA) recently released its U.S. Pet Ownership & Demographics Sourcebook, which revealed that New York ranks 49th for pet ownership with 50.6 percent of households owning a pet.

Dan founded Daniel J. Edelman, Inc. in Chicago in 1952, and has helped to grow the company into the world’s largest PR firm.

Boca Juniors represents a unique spirit and passion that goes beyond sports and Nike always encourages the soccer club to become a leading character in different fields.