Agency

In its 2013 Top 10 Technology Trends for Business report released by PwC US reveals the most significant trends in technology that are reshaping strategies, business models, and enterprise investments this year.

Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy. By The Team | Yahoo! Advertising Solutions

The report, entitled “Energizing Global Growth: Understanding the Changing Consumer,” concludes that companies able to capitalize on these changes with speed and agility could capture a portion of the trillions of dollars in growth that businesses globally are likely to see over the next few years as the result of changing consumer behaviors.

The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.

Marketers frequently ask how their brands can give back to a community to create good will and enhance their brand’s position. The answer to the question is complex, but one of the ways of trying to address it is by asking consumers of different cultural and acculturation backgrounds how they rate different actions that brands can take in order to give back. by Felipe Korzenny, Ph.D.

The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.

A Pew nationwide survey finds that Hispanic identity continues to be most rooted in family country of origin while the terms Latino and Hispanic are not as top of mind. The United States government uses the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries. In its classification system, the federal government recognizes just one ethnic group, Hispanic/Latino, which it defines as follows: “A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin, regardless of race.” By Insight Tr3s

The integrated campaign seeks to broaden the awareness and understanding of the Aflac brand in the Hispanic marketplace, which is significantly lower than in English-speaking market segments. It will include two attention-grabbing television commercials along with radio and digital activations. In Press Conference, viewers are directed to MejoratePato.com (GetWellDuck.com), where they will find a wealth of information in Spanish about Aflac, its products, and the Aflac Duck.

From April 29th to May 1st, AHAA: The Voice of Hispanic Marketing will bring together the best of Hispanic marketing and creativity as part of the “Thinking Under the Influence” conference taking place at the Eden Roc Renaissance Hotel in Miami. Attendees will be treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole.

Nine out of 10 (89 percent) of consumer package goods (CPG) executives Deloitte surveyed expect their company’s sales through the warehouse club channel to increase during that time. This channel is outpacing grocery in CPG companies’ focus, as less than half (49 percent) expect grocery sales to increase during that three-year period, while one in six (18 percent) expect sales in the grocery channel to decline.

A little brand loyalty goes a long way. More than half (60%) of digital consumers around the world prefer to buy new products from a familiar brand than switch to a new brand, according to a new global study from Nielsen.

Marketers in the $1.3 trillion global telecommunications industry are being both challenged and enabled by free over-the-top (OTT) communications service providers, such as Google, Skype and Facebook.

Urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets according to the KPMG International 2013 Digital Debate.

Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional authority figures was continually reinforced in 2012 against the backdrop of high-profile scandals involving CEO and government officials, including former McKinsey managing partner Rajat Gupta, former Chinese government official Bo Xilai and Lance Armstrong, former chairman of the Livestrong Foundation. Available on HispanicPRpro.com

Digital and Direct Marketers are beginning the new year with a slight pick-up in the pace of new job growth, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Hiring Report for the first quarter of 2013.