Agency

As New Year resolvers restock pantries, “natural,” “made with,” and “whole grains” have made the Leanwashing Index’s 2013 list of food marketing words that should be banished to the land of advertising malarkey. The list is inspired by the appearance of “superfood” on Lake Superior State University’s 38th annual List of Words to be Banished.

When we hold smartphones in our hands, we are in effect grasping miniscule computers. Their capabilities far outpace those of desktop units of yore, and their perpetual state of connectivity mean that smartphone users are almost never disconnected from the Internet. But even if they are at least somewhat comparable to full-fledged computers, are they used comparably?

A survey of a wide-ranging mix of U.S.-based arts organizations shows that the internet, social media, and mobile connectivity now permeate their operations and have changed the way they stage performances, mount and showcase their exhibits, engage their audiences, sell tickets, and raise funds.

A 16-page custom publication appearing in Ad Age (November 2012) featuring articles including: “Brands Moving Forward,” “The Top 10 Trends for 2013,” “The Global Mindset,” and “Feeding the Content Beast.

The folks over at Ericsson ConsumerLab have identified the hottest consumer trends for 2013 and beyond. For more than 15 years, ConsumerLab has conducted research into people’s values, behavior and ways of using ICT products and services.

Univision Communications Inc. announced it will be the Platinum sponsor of The Social TV Summit Miami, in Association with Nobox, on February 28 and March 1, 2013 at The Fontainebleau Miami Beach. Randy Falco, president and CEO, Univision Communications Inc., will serve as the Summit’s keynote speaker.

One of the best marketing minds in our field passed away yesterday. León Potasinski died from pancreatic cancer at 54 having been diagnosed only two weeks before. It was a shock to those of us who knew him and worked with him. By Roberto Orci

The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace.

To support the launch of its new identity, the network celebrated with a series of events as part of a Times Square takeover, including the ringing of The NASDAQ Stock Market Opening Bell and colorful pop-up flash mobs featuring dancers and the new brand musical theme, accompanied by the simultaneous display of the new logo and image promos across multiple digital billboards.

Despite fears in many countries of continued or renewed economic slowdowns, the advertising industry is expected to continue growing spending at healthy rates for the next several years, driven especially by increased investments in emerging markets.

It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends. Available on HispanicCMO.com

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track and measure the effectiveness of advertising campaigns. But new tools and tactics are helping marketers track and understand interactions and campaign effectiveness across multiple platforms, according to a new eMarketer report, “The State of Cross-Platform Ad Measurement: Industry Trends and Current Practices.”

The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released today by the Interactive Advertising Bureau (IAB) in collaboration with Radar Research. The report, titled “Digital Ad Engagement: An Industry Overview and Reconceptualization,” addresses a longstanding challenge faced by advertisers, publishers, agencies, marketers and a variety of other interactive industry participants for whom ad “engagement” is an essential device in digital advertising – yet one which lacks a precise and universal definition.

Zeitgeist (/_ts_t_g_st/) – Noun – The intellectual fashion or dominant school of thought which typifies and influences the culture of a period. By David A. Chitel (NGLC Chairman & Founder)

According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.