Agency

The traditional demand funnel – that describes a linear and generally predictable customer path to buying – has lost its relevance. It’s too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies.

Monica Lozano, CEO of impreMedia, was honored in Washington D.C. at the 12th Annual Keepers of the American Dream awards presented by the National Immigration Forum.

Nissan announced that effective March 31, 2013, Sales and Marketing Senior Vice President Brian Carolin will retire after 28 years with the company. José Muñoz, currently senior vice president of sales and marketing – Latin America and Americas customer quality and dealer network development, will assume responsibilities for sales and marketing in the U.S. and Canada beginning April 1, 2013.

By Lynn Ponder: There is something special about being close together with a select group of people at a concert listening to a Super Star. We were invited by Terra.com a pioneering company that takes entertainment online to a another level to be a part of an awesome idea that joined the online and offline world through the magic of a live stream concert created by Terra Live Music presenting Alejandro Sanz LIVE!

We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across industries will share the major, and often difficult, strategic choices they faced and discuss the long-lasting consequences that resulted for their organization’s performance. The interviews will feature their experiences as well as summarize key lessons concerning what worked, what didn’t work and why. We hope you will find parallels between the strategic issues and approaches expressed here and within your own organization to reshape your thinking around innovation, making it more effective for growth and organizational success. By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group

In my last blog I discussed the words, Hispanic and Latino. As I explained, while technically these terms can be construed as covering slightly different cohorts, in current practice they are generally used interchangeably. But those labels raise another issue. by Carlos E. Cortés – Professor Emeritus of History at the University of California, Riverside.

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestlé issued some predictions destined to please the palates of all family members, including pets.

Mediasmith announced the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.

República was selected to create the advertising awareness campaign for the first annual “Teleton USA”, airing on Dec. 14-15.

AMG Strategic Advisors announced its partnership with Univision Communications Inc to create new research on Hispanic shopper trends and how they will continue to impact manufacturers and retailers into the next decade.

Sensis received a task order from the FDA Center for Tobacco Products to develop and execute a public education campaign to curb tobacco use among 12- to 15-year-olds in rural areas. This is the agency’s first project under a contract awarded by the FDA in July.

Tablets and smartphones have quickly become a technological staple of the modern family. While smartphone penetration in the U.S. is over 50 percent, tablet penetration is on the fast track as well. Within a two-year period, almost one fifth of U.S. homes have become tablet owners, according to Nielsen’s most recent Cross Platform Report. Though tablet owners tend to be older and more affluent than smartphone owners, it only proves that the adoption and use of new technologies are not reserved for the young.

Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national survey of senior-level marketing and communications professionals, conducted by Makovsky.

A new report released from Radar Research and BlueKai revealed brands are quickly making the data management platform (DMP) a technology anchor for their marketing efforts. According to the study, 40 percent of the brands surveyed are currently using a DMP – with an additional 30 percent expecting to implement the platform next year – as a way to get a better handle on their own data, leverage it to prospect new customers and ultimately break down silos that prevent brands from engaging their customers across all digital channels.

The 2012 Top 50 Most Valuable Latam brands total $135.7 billion in value, each are leaders in their country markets, often serve multiple local country markets, and some operate globally. Latam’s largest markets, Brazil and Mexico, produce the greatest number of high-value brands, but smaller economies also are well represented.