Agency

One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.

In his fascinating new book The Signal and the Noise, New York Times political blogger Nate Silver discusses what he calls the “prediction learning curve,” a model for mapping the relationship between effort and prediction accuracy. Not surprisingly, the relationship strongly resembles the well-known Pareto Effect—i.e. about 20 percent of the initial effort (time, money, effort) yields about 80 percent of the prediction accuracy.

Ninety-six percent of American mothers plan to make changes to their food-buying habits in 2013.

República announced that it selected Strong Women, Strong Girls (SWSG) as the inaugural recipient of the Repúblicares pro-bono initiative.

The U.S. birth rate dipped in 2011 to the lowest ever recorded, led by a plunge in births to immigrant women since the onset of the Great Recession.

Google began a campaign last year to help Get American businesses online by giving free webites to businesses, and hosting events to teach individuals how to create their site, learn Adwords and other Google platforms.

To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological difficulty of collecting disparate data sets from traditional and digital platforms.

NGL Media has partnered with Orci and Capitol Latin on behalf of the 2013 Acura ILX, to produce a groundbreaking music video and related content in support of the release of SESAC LATINA ‘Songwriter Of The Year,’ Joey Montana’s, new single ‘Unico.’

In the U.S. we have soap operas and sitcoms, but nothing quite like the Latin American produced telenovelas. In fact, telenovelas comprise the majority of productions by South American and Mexican television networks whereas in the United States, other formats such as sitcoms or reality shows are more popular. By Insight Tr3s

It has been of interest to me to explore how socioeconomic level relates to different consumer and media behaviors of Latinos in the United States. As media outlets become more abundant and as Latino growth shifts to births as opposed to sheer immigration, it is relevant to learn more about how to target Hispanics of different socioeconomic levels. In this particular instance, I am exploring the television watching behavior of Latinos according to their language of preference depending on their socioeconomic level. By Felipe Korzenny, Ph.D.

As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content.

Most consumer commerce transactions still take place offline, in physical stores, yet ecommerce makes deeper inroads every year. Similarly, the majority of online purchases still occur on the desktop, but smartphone and tablet commerce are assuming greater prominence.

As Hispanic culture permeates mainstream America, a new research study by Conill reveals where the effect is most concentrated and which groups are most receptive to its influence.

Although a smaller population than Boomers and Millenials, Gen X’s tendency toward affluence, technological savvy and brand loyalty make them unique characters in the marketplace. Generation X’s buying potential makes this demographic of consumers aged 35 to 54 a must-know for marketers.