Agency

To help forward-thinking marketers stay ahead of this growing demographic and cultural trend, Experian Marketing Services offers this report, which identifies key trends among Hispanic-American consumers. Courtesy of AHAA

Decades of channel expansion have made fragmentation an indelible feature of the marketing landscape. One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms. This quality tends to hold true regardless of channel.

Content marketing continues to inch up in importance for business-to-business firms, according to research from content curation platform Curata.

When I worked at a large communications agency early in my career, I found it odd when heralded “creatives” were automatically assigned to generate ideas for client challenges. Conversely, I also thought it odd that some clients had a knee-jerk reaction to outsource so much creative thinking to an agency in the first place, when the client organization was filled with incredibly smart and creative people.

Tito El Bambino and Wendy’s announced the identity of the secret sandwich featured in the “Wendy’s Secret Sandwich” Contest earlier this month. Fans can check out Tito El Bambino’s announcement at www.celebraconwendys.com/sandwichsecreto.

Consumers in Latin America are making more and more travel purchases online as individual markets begin to see higher internet penetration. In “Internet & Media 101” from September 2012, Barclays Capital forecasted that Latin America will lead all world regions in online travel sales growth through 2016, increasing by more than 30% on a yearly basis through 2013.

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.

I don’t need to tell you that Thanksgiving Day is around the corner. You must be receiving the daily email holiday coupons, constantly being TV-fed the holiday shopping sales…and let’s not forget receiving in the mailbox shoppers filled with pictures of plump turkeys and canned pumpkin. This is the one other holiday – aside from Christmas Day – that touches on all the consumer senses – and it’s those marked senses that drive sales for brands. What I find interesting about Thanksgiving Day, from an advertising perspective, is that Hispanic marketers have not fully tapped into the cultural differences of this American tradition. by Zaida Granados / Guest Blogger at Zubination