Agency

In my last blog I discussed the words, Hispanic and Latino. As I explained, while technically these terms can be construed as covering slightly different cohorts, in current practice they are generally used interchangeably. But those labels raise another issue. by Carlos E. Cortés – Professor Emeritus of History at the University of California, Riverside.

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestlé issued some predictions destined to please the palates of all family members, including pets.

Tablets and smartphones have quickly become a technological staple of the modern family. While smartphone penetration in the U.S. is over 50 percent, tablet penetration is on the fast track as well. Within a two-year period, almost one fifth of U.S. homes have become tablet owners, according to Nielsen’s most recent Cross Platform Report. Though tablet owners tend to be older and more affluent than smartphone owners, it only proves that the adoption and use of new technologies are not reserved for the young.

AMG Strategic Advisors announced its partnership with Univision Communications Inc to create new research on Hispanic shopper trends and how they will continue to impact manufacturers and retailers into the next decade.

Mediasmith announced the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.

República was selected to create the advertising awareness campaign for the first annual “Teleton USA”, airing on Dec. 14-15.

Sensis received a task order from the FDA Center for Tobacco Products to develop and execute a public education campaign to curb tobacco use among 12- to 15-year-olds in rural areas. This is the agency’s first project under a contract awarded by the FDA in July.

Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national survey of senior-level marketing and communications professionals, conducted by Makovsky.

The 2012 Top 50 Most Valuable Latam brands total $135.7 billion in value, each are leaders in their country markets, often serve multiple local country markets, and some operate globally. Latam’s largest markets, Brazil and Mexico, produce the greatest number of high-value brands, but smaller economies also are well represented.

A new report released from Radar Research and BlueKai revealed brands are quickly making the data management platform (DMP) a technology anchor for their marketing efforts. According to the study, 40 percent of the brands surveyed are currently using a DMP – with an additional 30 percent expecting to implement the platform next year – as a way to get a better handle on their own data, leverage it to prospect new customers and ultimately break down silos that prevent brands from engaging their customers across all digital channels.

After being little more than a blip on the radar in 2007, social media is now essential to marketing in the retail industry.

Centro for Puerto Rican Studies has released a new research brief “Demographic Transitions” by researchers Patricia Silver and Carlos Vargas-Ramos which takes a closer look at where Puerto Ricans are settled and where they are migrating.

MAGNA GLOBAL forecasts media owners advertising revenues to grow by +3.1% in 2013. This is 1.4% less than our previous forecast published in June 2012 (+4.5%). The revision is mostly caused by a slow-down in economic growth and continued economic uncertainty in Europe and the US, as well as the cautionary marketing spend that took place in the second half of this year.

ZenithOptimedia predicts global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which we forecast to grow by 8% on average in 2013, while developed markets grow by just 2%, weighed down by the eurozone crisis.

A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total global perspective.