Whether it’s alligator tail empanadas in Miami, a jellyfish baguette in Dallas, or grilled kangaroo in Houston, the lunchtime routine just got more interesting. With the recent launch of the Most Interesting Academy, Dos Equis upholds the brand’s commitment to encourage fans to stay thirsty through interesting, engaging and adventurous experiences.
Agency
Salsa, Timba and Merengue at 6th Puerto Rican & Cuban Festival in Houston.
Salsa, Merengue and Timba lovers will gather once again in Houston to celebrate the musical, cultural and culinary heritage of Puerto Rico, Cuba, and the Dominican Republic. The PRC Festival is the largest celebration of Salsa and Merengue music and Caribbean culture west of the Mississippi.
Rising prices greatest factor in grocery purchase decisions. [INSIGHT & STUDY]
Eight-five percent of respondents to a Nielsen global online survey say that rising food prices are impacting their choice of grocery purchases, with more than half (52%) stating higher prices are a major influence. But price is not the only consideration that weighs heavily on the minds of consumers when shopping for groceries. Health factors, product availability and in-store services are also important considerations.
Available on HispanicCMO.com
Multicultural Video Consumption by Mode of Delivery. [INSIGHT]
How is the amount of time spent watching video divided among streaming, DVD’s, and broadcast/satellite/cable among the different cultural groups in the US? Here we present some of the data collected by Research Now for the Florida State University Multicultural Marketing study of 2012 that answers that question. By Felipe Korzenny, Ph.D.
Univision Partner Group receives IAB Certification.
Univision Interactive announced that Univision Partner Group has been certified by the Interactive Advertising Bureau (IAB) for its commitment to the IAB Quality Assurance Guidelines (QAG).
Men favor Computers over Television for Entertainment.
Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012.
Ethnodynamics: Understanding the Principles to Multicultural Marketing. [INSIGHTS]
Multicultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to grow. In fact, the Hispanic and Asian populations within the US have experienced a 43% increase since 2000. Additionally, 7 in 10 ethnic minorities state that ethnicity is a significant part of their identity. By Yahoo! and Mindshare
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Castells links all the pieces with Agency Re-launch.
The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.
Hispanics prefer at-home activities to costly out-of-home options.
It’s summertime, and entertainment options for the ever-growing US Hispanic population are endless. The latest research from Mintel shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time.
Cultural Immersion Tour Brings Marketers Closer to the Latino Shopper in L.A.
How many more reports, research studies and insights packages do we need to validate that Latinos are the most dynamic, vibrant and fastest growing group of shoppers in America? Maybe a walk down Olvera Street or Providence and Pacific Avenue at Huntington Park in Los Angeles is the missing link to turn black and white data into a living reality. After all, the city of L.A. is the epicenter of Hispanic sensibility as a majority minority market with Latinos making up 48% of the population, followed by Asians at 14%. L.A. is already a portrait of the America of 2050…just as New York, Houston, Miami and Chicago are too. By Lili Gil, Media Contributor & Managing Partner, XL Alliance
Available on HispanicCMO.com
VOXXI launches new redesigned site.
VOXXI, an independent news, analysis and commentary with a Hispanic focus, unveiled a new redesigned website this week.
The Clorox Company & Univision Radio partner on consumer insight discovery and crowd sourcing.
The Coco Latino Project, now in its first year, solicited original videos for one month about deeply personal topics from young Hispanic filmmakers and film enthusiasts and provided an incentive to participate.
Lawenda departs Univision Communications.
David Lawenda – President of Advertising Sales and Marketing of Univision Communications will depart the company.
The Opposite of Customer Insights is Context. [INSIGHT]
The marketing business is all about generating and utilizing customer insights through data. I’m certainly a firm believer in the power of insights, but let’s not forget that sometimes the best way to uncover value is to examine the opposite of something and see what value that brings. In that vein, what’s the opposite of a customer insight? Maybe it’s contextual outsights?
TargetSpot Multicultural Digital Audio Studies. [INSIGHT]
TargetSpot released the results of the industry’s first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.
Jessica Pantanini steps down from the helm of Bromley.
Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.
Domino’s Pizza unveils new Logo & Store of the Future.
Domino’s Pizza announced plans to bring the art and skill of pizza-making front and center with the release of its new ‘Pizza Theater’ store design.
