Agency

Nielsen announced its latest innovation for cross-platform advertising. Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns.

The amount of data at marketers’ disposal is only growing, and in the case of some forward-thinking companies the results of the “Big Data” explosion are already being felt. But for most marketers, web analytics data is still too much, with too little context.

The advertising industry has long been considered a leading indicator for consumer spending and confidence. At the beginning of the current recession in Q4 2008, less than a quarter of agencies polled in the STRATA Survey saw an increase in ad spending. Today, that number stands at more than half. Despite the high unemployment rate in the U.S., 94% of ad agencies are planning to either increase staff or hold their current levels.

More than 100,000 people around the world have engaged in a crowd-sourcing effort to extend the dictionary definition of the word ‘entrepreneurship.’ Through Babson College’s ‘redefining entrepreneurship’ campaign , visitors hailing from all 50 states and 147 countries have engaged with Babson’s recently launched digital hub, define.babson.edu .

República announced that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.

I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”. It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job force and create inclusive creative that only uses the lack of the African American phenomenon in commercials as the basis for the argument.

Are African Americans the ONLY minority group not represented properly in the ad business?

What about the Hispanic Professional and Consumers?

By Gene Bryan / CEO – HispanicAd.com

Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”

Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

Curacao cites the change in demographics and evolution of Latino shoppers as the principal reasons for the total revamp, its fresh new image and 360 shopping experience.

LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.

Jeff Liberman has been named Chief Operating Officer of Entravision Communications.

Prior to is new position, he was the President of the Entravision Radio Division. Mr. Liberman succeeds Philip Wilkinson, who has left the company.

Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign.