Agency

The U.S. Census Bureau released its first-ever mobile application, “America’s Economy,” which will provide constantly updated statistics on the U.S. economy, including monthly economic indicators, trends, along with a schedule of upcoming announcements.

Florida International University’s School of Journalism and Mass Communication announced its selection of panelists for “Hispanics and the Media: The Emerging Power Conference” on Oct. 18 at the university’s Biscayne Bay Campus.

Broadcasting & Cable and Multichannel News have announced that Jose Diaz Balart will be the 2012 recipient of their time-honored and distinguished award for Outstanding Achievement in Hispanic Television. This recognition will be presented to the acclaimed nightly news anchor of Noticiero Telemundo and Telemundo’s Sunday morning program, Enfoque, during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.

Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

VOXXI announced that it will incorporate the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license to allow anyone including: media organizations, nonprofits, bloggers and any traditional or new media outlet to leverage VOXXI’s high-quality content, analysis and commentary to further their coverage of key issues.

NGL Media has partnered with news and lifestyle publishers to expand its premium video network.

EthniFacts LLC has named Guy Garcia to the newly created position of President, New Mainstream Initiatives. The creation of this unit and addition of Garcia as a Partner and Officer in the company accelerates EthniFacts’ ascendency to thought leadership in the consumer marketplace with paradigms that more accurately reflect the complex and fast-shifting consumer and civic culture in the U.S.

The U.S. Census Bureau released research from its 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment, which provides a comparison of different census questionnaire design strategies for collecting census data on race and Hispanic origin.

Nielsen announced its latest innovation for cross-platform advertising. Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns.

The amount of data at marketers’ disposal is only growing, and in the case of some forward-thinking companies the results of the “Big Data” explosion are already being felt. But for most marketers, web analytics data is still too much, with too little context.