Agency

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.

Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or “gay”) market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth. By Angela Walker Campbell – Vice President, Executive Creative Director, Prime Access

Univision Puerto Rico has launched UnivisionPR.com, a new online and mobile site. Debuting in conjunction with the station’s 10th Anniversary celebration, the new site is a turning point for Univision’s local TV site strategy and features a new interactive user experience focused on video.

UHealth, the University of Miami Health System, has selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system, and its growing line of comprehensive services.

Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014.

Residential segregation by income has increased during the past three decades across the United States and in 27 of the nation’s 30 largest major metropolitan areas1 , according to a new analysis of census tract2 and household income data by the Pew Research Center.

In an era when street food is big business around the world, the “Truth About Street” study, released by McCann Worldgroup Latin America, reveals that most marketers are missing out on a legendarily vibrant and increasingly sophisticated street food scene. This unprecedented study reports that Latin America’s economically active middle class population – approximately 170 million people – annually consumes some $127 billion of street food [figures in USD]. Yet revenue is not accruing to branded food products, currently almost invisible on the streets.

The new season of the hit bicultural docu-reality Quiero Mi Boda will continue to spotlight the trials and tribulations of bicultural couples as they prepare to tie the knot. By Insight Tr3s

Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

Pinwin launched specifically designed to cater to the needs and preferences of the U.S. Hispanic customer with popular products that they want and in the language they are comfortable with.