Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos – particularly when the pitch is for unhealthy cereals, fast foods and sugary drinks – poses a significant challenge to reversing this epidemic and the related chronic diseases. by Jennifer Harris, PhD, MBA, Latina Lista
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
The age of Big Data is upon us, but executives are lagging behind in maximizing the value of the reams of information now at their disposal. With data collection and storage growing easier, the greater challenge will lie in parsing the data for meaningful insights. A March–April survey of North American C-suite executives by Oracle found that six in 10 respondents considered their organizations unprepared to handle all the data being collected, and more than nine in 10 thought a failure to capitalize on the benefits offered by data translated to lost revenues.
When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, just 29 percent of respondents expressed optimism, down 34.3 percentage points from the previous survey in February 2012. The percentage of respondents who answered they were less optimistic shot up from 8.5 percent in February to 35.8 percent in the most recent survey.
With 38 ads on average airing per minute across national TV*, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.
Whether it’s alligator tail empanadas in Miami, a jellyfish baguette in Dallas, or grilled kangaroo in Houston, the lunchtime routine just got more interesting. With the recent launch of the Most Interesting Academy, Dos Equis upholds the brand’s commitment to encourage fans to stay thirsty through interesting, engaging and adventurous experiences.
Salsa, Merengue and Timba lovers will gather once again in Houston to celebrate the musical, cultural and culinary heritage of Puerto Rico, Cuba, and the Dominican Republic. The PRC Festival is the largest celebration of Salsa and Merengue music and Caribbean culture west of the Mississippi.
Eight-five percent of respondents to a Nielsen global online survey say that rising food prices are impacting their choice of grocery purchases, with more than half (52%) stating higher prices are a major influence. But price is not the only consideration that weighs heavily on the minds of consumers when shopping for groceries. Health factors, product availability and in-store services are also important considerations.
Available on HispanicCMO.com
How is the amount of time spent watching video divided among streaming, DVD’s, and broadcast/satellite/cable among the different cultural groups in the US? Here we present some of the data collected by Research Now for the Florida State University Multicultural Marketing study of 2012 that answers that question. By Felipe Korzenny, Ph.D.
Univision Interactive announced that Univision Partner Group has been certified by the Interactive Advertising Bureau (IAB) for its commitment to the IAB Quality Assurance Guidelines (QAG).
Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012.
Multicultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to grow. In fact, the Hispanic and Asian populations within the US have experienced a 43% increase since 2000. Additionally, 7 in 10 ethnic minorities state that ethnicity is a significant part of their identity. By Yahoo! and Mindshare
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.
It’s summertime, and entertainment options for the ever-growing US Hispanic population are endless. The latest research from Mintel shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time.
How many more reports, research studies and insights packages do we need to validate that Latinos are the most dynamic, vibrant and fastest growing group of shoppers in America? Maybe a walk down Olvera Street or Providence and Pacific Avenue at Huntington Park in Los Angeles is the missing link to turn black and white data into a living reality. After all, the city of L.A. is the epicenter of Hispanic sensibility as a majority minority market with Latinos making up 48% of the population, followed by Asians at 14%. L.A. is already a portrait of the America of 2050…just as New York, Houston, Miami and Chicago are too. By Lili Gil, Media Contributor & Managing Partner, XL Alliance
Available on HispanicCMO.com
VOXXI, an independent news, analysis and commentary with a Hispanic focus, unveiled a new redesigned website this week.
The Coco Latino Project, now in its first year, solicited original videos for one month about deeply personal topics from young Hispanic filmmakers and film enthusiasts and provided an incentive to participate.
