The advertising industry has long been considered a leading indicator for consumer spending and confidence. At the beginning of the current recession in Q4 2008, less than a quarter of agencies polled in the STRATA Survey saw an increase in ad spending. Today, that number stands at more than half. Despite the high unemployment rate in the U.S., 94% of ad agencies are planning to either increase staff or hold their current levels.
Agency
Expanding the Definition of Entrepreneurship
More than 100,000 people around the world have engaged in a crowd-sourcing effort to extend the dictionary definition of the word ‘entrepreneurship.’ Through Babson College’s ‘redefining entrepreneurship’ campaign , visitors hailing from all 50 states and 147 countries have engaged with Babson’s recently launched digital hub, define.babson.edu .
Plasencia named to PRWeek 2012 ‘40 Under 40’.
República announced that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.
The lack of Diversity within Diversity in Corporate America’s push for Diversity in Adland.
I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”. It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job force and create inclusive creative that only uses the lack of the African American phenomenon in commercials as the basis for the argument.
Are African Americans the ONLY minority group not represented properly in the ad business?
What about the Hispanic Professional and Consumers?
By Gene Bryan / CEO – HispanicAd.com
Search Undervalued, Critical to Brand Campaigns
Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”
Hispanic Heritage Month 2012: Sept. 15 – Oct. 15
Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.
Curacao repositions to attract The New Latino.
Curacao cites the change in demographics and evolution of Latino shoppers as the principal reasons for the total revamp, its fresh new image and 360 shopping experience.
LatinWorks takes Gold at Advertising Age’s 2012 Small Agency Awards.
LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.
Liberman named Entravision COO
Jeff Liberman has been named Chief Operating Officer of Entravision Communications.
Prior to is new position, he was the President of the Entravision Radio Division. Mr. Liberman succeeds Philip Wilkinson, who has left the company.
Brands neglecting to choose the right Market Research Panelists risk being Activity Ineffective
Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign.
Will the Multicultural Movement (BUCKET) survive?
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
Sensis to market Metrolink.
Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.
Does this Ad make Me look Gay?
Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or “gay”) market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth. By Angela Walker Campbell – Vice President, Executive Creative Director, Prime Access
