Agency

Hispanics represent one-in-five Smartphone users in the U.S., so it’s no secret that they’re active mobile consumers. Over 40% of Hispanics have Smartphones, and that figure is expected to rise to 63% by 2016. The driving force behind the surge in overall Hispanic usage is the Hispanic Millennial segment, representing a growing number of enthusiastic mobile adopters.

The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And, today’s shoppers are more unique, demanding and in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it.

comScore, Inc. released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the effectiveness of cross-media campaigns in television programming. Also featured in the report are actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats to their media mix. Available on HispanicCMO.com

In 2011, online ad spending growth in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México) report “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” expanding 36% last year to reach MXN4.6 billion ($370 million).

Shopper marketing has reached a tipping point. Marketers can no longer rely on converting shoppers into buyers the old-fashioned way, according to a new White Paper from Longboard Media. “Making Sense of Shopper Marketing” examines how multi-channel campaigns influence sales and extend reach by researching display campaigns with mobile extensions and analyzing them against in-store data provided by various retail partners.

Univision Communications announced that it will launch UVideos, a new digital network of the best in Hispanic programming, as an application on Xbox 360 Live Gold in the fourth quarter of 2012.

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

In its sixth year, the New Generation Latino Consortium (NGLC) is hosting its annual conference for the first time in Los Angeles on June 5th at the SLS Hotel in Beverly Hills.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

Conazol, an over-the-counter Athlete’s Foot treatment in Mexico for over 10 years, is now available in the U.S. U.S. distribution at retailers including Walmart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising.