Agency

It’s no surprise that Spanish-language TV attracts big audiences. But within those large numbers, the dynamics are changing. In the past, immigration supplied a steady stream of young adult viewers in search of entertainment that connected them to their home countries. The young viewers of today, however, are different from previous generations. They have a different relationship to Spanish-language programming — and increasingly, they are tuning in to English-language content. Courtesy of Tr3s Insights

For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes.

Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC is a great start. The selection was made by a committee of leaders from top Latina bloggers communities including: Latina Bloggers Connect, Las Blogueras, Blogs de Mamás and New Latina. Courtesy of andycheco.com

Available on HispanicPRpro.com and HispanicCMO.com

In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders. However, most marketers appear to be struggling to move beyond the use of tactical point solutions to more integrated, fully deployed platforms supporting multiple marketing applications.

Benchmarking Local Radio Online RevenuesFor the first time, Arbitron and Borrell Associates have created a comprehensive, market-by-market report of online ad spending in several key categories, including audio streaming.

As the only diverse-segment agency featured in AMCs “THE PITCH,” the men and women of Muse saw an opportunity to amplify the ongoing conversation about the need for more diversity in the advertising industry. Available on HispanicCMO.com and HispanicPRpro.com

CEOs have a new strategy in the unending war for talent. They are creating more open and collaborative cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number-one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical.

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.

As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.

The Consumer Electronics Association (CEA) released the 10th Annual State of the Builder Technology Market Study, which found installed home technology is strongly solidified in builders’ portfolios of services and offerings. Entertainment and automation solutions are helping builders differentiate their businesses, while more common home technologies like structured wiring are necessary to compete effectively in the market.

The nation’s racial and ethnic minority groups—especially Hispanics—are growing more rapidly than the non-Hispanic white population, fueled by both immigration and births. This trend has been taking place for decades, and one result is the Census Bureau’s announcement today that non-Hispanic whites now account for a minority of births in the U.S. for the first time.

Univision Communications Inc. announced the inaugural Despierta América Summer Concert Series presented by State Farm. Univision’s top-rated morning show and State Farm have teamed up to bring the viewing audience closer to their favorite stars with a nine-week-long concert series in Miami.

New York based The Vidal Partnership was handed another assignment loss besides the advertising & marketing assignments for Sprint. The Sprint Hispanic Public Relations assignment has also been handed over to the Dallas based independent and minority owned Inspire!.

The Census Bureau released new detailed estimates about the social, economic and housing characteristics of hundreds of race, tribal, Hispanic and ancestry groups at numerous geographic levels. This is the first time this level of statistical detail has been available for groups since the 2000 Census. The new products, based on the 2006-2010 American Community Survey (ACS), are generally comparable to estimates generated from the 2000 Census “long form.”

DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.

If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are. By Alex Konanykhin- CEO / TransparentBusiness.com

The vast majority of businesses say that sustainability is vital to their future growth, but almost half say that margins are currently lower on sustainable products and services, according to new research by Accenture.