Agency

Coconut Grove, FL based Marca advertising agency has been selected by Tracfone to handle Hispanic marketing responsibilities for all of its telecommunications platforms.

Corona Extra is launching a unique music experience, Mana Como Nunca or Mana Like Never Before, built around the passion Latino fans of the brand have for music and Spanish-rock legends, Mana.

Univision and Eventus announce the 2012 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present “Premios Juventud” nominees and winners.

The U.S. Census Bureau released results from its post-enumeration survey, providing a measure of the accuracy of the 2010 Census. The results found that the 2010 Census had a net overcount of 0.01 percent, meaning about 36,000 people were overcounted in the census. This sample-based result, however, was not statistically different from zero.

hybris announced the results of its U.S. 2012 Multichannel Shopping Survey that examined U.S. consumer behaviors and expectations for a multichannel shopping experience.

As part of its ongoing “ORIGINATE CHANGE” mantra, Bromley will launch its first mobile application (“App”). The “Culture Connect” app recognizes transcultural people, places and nonprofit organizations across the United States that are making an impact by bridging multicultural communities in a variety of industries.

Xoom Corporation, a online money transfers, announced the launch of its first national branding platform with the objective of helping Latinos understand the tricky fees that traditional money transfer companies charge their customers to wire money to their loved ones. Xoom hired multicultural agency Dieste for creative and strategic duties.

Added Value this week revealed the results of its second-annual Cultural Traction survey, which measures cultural relevance as an early indicator of brand success.

The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZTop™ 100 Most Valuable Global Brands study. The No1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.

At 79 Million strong, the millennial generation is bigger than the Boomers. And while millennials (broadly defined as people between the ages of 18-34) are the subject of innumerable articles and studies these days — mainly revolving around their use of technology, their unique impact on the workforce and, of course, their transformative media habits — relatively little has been written about the Hispanic Millennials. By Chiqui Cartagena – Univision Insights Blog

A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.

Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally. By Felipe Korzenny, Ph.D.

While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging.

A new national survey commissioned by Cultúr Health shows healthcare marketers should target insured Hispanic women ages 25-35. These young Latinas, representing a rapidly growing Hispanic demographic, are key healthcare gatekeepers – managing their own health needs and frequently those of their families, parents, grandparents and other relatives as well.