Agency

While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature: Gaming. According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage.

According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path.

The U.S. Census Bureau released a set of estimates showing that 50.4 percent of our nation’s population younger than age 1 were minorities as of July 1, 2011. This is up from 49.5 percent from the 2010 Census taken April 1, 2010. A minority is anyone who is not single-race white and not Hispanic.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

The 2012 American Express Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.

Tecate launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page, www.Facebook.com/Tecate.

Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.

The Chicken “wRap” video was creatively developed by Denny’s US Hispanic Agency, Casanova Pendrill, who has been concentrating its efforts on developing branded entertainment featuring promoted products for the digital environment.

The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. By Miguel Gomez Winebrenner / Added Value Cheskin

As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009.