Agency

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.

On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group, and also known as Gen-Y). Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home, and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and retirement accounts beginning to take root, as well as those struggling with low-paying part-time jobs. They include a high-growth multicultural segment spearheaded by U.S.-born “fusionistas” who move effortlessly between their Latino heritage and the youth culture of America.

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.

Multi-talented actor, director, writer, musician and producer Jose Ferrer’s life and accomplishments were commemorated on a First-Class Forever stamp by the U.S. Postal Service as part of its Distinguished Americans stamp series.

7UP announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.

The U.S. Census Bureau released a 2010 Census brief, Households and Families: 2010 , that showed interracial or interethnic opposite-sex married couple households grew by 28 percent over the decade from 7 percent in 2000 to 10 percent in 2010. States with higher percentages of couples of a different race or Hispanic origin in 2010 were primarily located in the western and southwestern parts of the United States, along with Hawaii and Alaska.

Nothing else matters when the NBA postseason begins this Saturday, April 28. Television spots will be tagged in English and Spanish, while radio spots will be Spanish-language only.

AHAA: The Voice of Hispanic Marketing announces the formation and appointment of members to its new Advisory Board, which has been created to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community.

The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats.

US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in terms of spending and usage.